Embedded Messaging in Bitstreams for Interactive Playback

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Solution Overview

Problem

Conventional video streaming systems lack interactive capabilities beyond the content displayed and require input via streaming devices, limiting user engagement.

Innovation Solution

An interactive bitstream with embedded message data is introduced, allowing users to interact with streaming content through messaging services like SMS, MMS, or RCS by encoding message data within the bitstream, which is decoded and transmitted to user devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If message data is embedded into the bitstream, then user interaction capability is improved, but bitstream complexity increases

Engineering Contradiction:

Improveuser interaction capabilityVSAvoidbitstream complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The message data is nested within the existing bitstream structure by embedding it into message containers that are integrated with the video/audio streams. The bitstream parser extracts message data from within the stream without requiring a separate communication channel, effectively nesting interaction capability within the media flow.

Inventive Principle:

Principle #7Nested doll (Nesting)

Solution Approach 2:

The bitstream serves multiple functions: it carries video/audio data for playback and simultaneously embeds message data for user interaction. The same bitstream infrastructure handles both media transmission and interactive messaging, eliminating the need for separate communication systems.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If message data is extracted and transmitted to user device, then interactivity is improved, but processing time increases

Engineering Contradiction:

ImproveinteractivityVSAvoidprocessing time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-establishing message containers and parsing structures within the bitstream before playback occurs. Message data is prepared and positioned in advance within the stream, allowing for rapid extraction during playback without requiring complex real-time processing.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system implements feedback mechanisms where user interactions through messaging services provide real-time responses that can influence media playback. The extracted message data is immediately processed and transmitted to user devices, creating a feedback loop that enhances interactivity while maintaining efficient processing through structured data extraction.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS20250338093A1Interactive Bitstream with Embedded Messaging

Publication Date: 2025.10.30 AVAGO TECHNOLOGIES INTERNATIONAL SALES PTE LTD

AI summary

A system for providing an interactive bitstream with embedded messaging is provided. The system includes a server configured to receive message data and transmit message data, wherein the message data is transmitted over a cellular network, and a media player coupled to the server, the media player configured to receive a bitstream. The media player includes a decoder configured to decode the bitstream, wherein decoding the bitstream includes extracting message data, and decoding at least one of encoded video data and encoded audio data. The media player further includes messaging logic configured to parse the message data, and transmit the message data to a user device via the server.