Embedded Payment Form for Seamless Checkout
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Solution Overview
Problem
Existing e-commerce systems require customers to navigate away from merchant sites to third-party payment service providers for transactions, complicating the checkout process and potentially leading to abandoned purchases due to account creation and redirection issues.
Innovation Solution
A payment gateway service that allows merchants to embed widget code on their sites, enabling customers to complete transactions directly on the merchant's page without redirecting to a separate payment service, using a payment form integrated into the merchant's site, which processes payments securely and seamlessly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If customers are redirected to third-party payment service provider sites for transactions, then payment processing infrastructure costs are reduced for merchants, but the checkout process complexity increases and transaction completion rates decrease
Solution Approach 1:
The patent merges the payment service provider's functionality directly into the merchant's website by embedding a payment form within the merchant's pages. This allows the payment processing capability to be combined with the merchant's existing checkout flow, eliminating the need for separate redirection to third-party sites while maintaining secure payment processing through the payment service provider's infrastructure.
2Reliability
If customers are redirected to third-party payment service provider sites for transactions, then payment security is maintained through centralized processing, but user experience deteriorates due to account creation requirements and site navigation
Solution Approach 1:
The embedded payment form acts as an intermediary that bridges the merchant's website and the payment service provider's processing system. The form collects payment information directly on the merchant's site, maintaining security through encrypted transmission to the payment processor, while allowing customers to complete transactions without leaving the merchant's website or creating accounts with the payment service provider.
3Productivity
If embedded payment forms are used on merchant sites, then transaction completion rates increase by eliminating redirection, but integration complexity increases for merchants
Solution Approach 1:
The payment functionality is segmented into a separate, self-contained form module that can be embedded within the merchant's existing website framework. This modular approach allows the payment form to be integrated as a distinct component with its own styling and functionality, reducing the complexity burden on the merchant's overall system while maintaining high transaction completion rates through seamless integration.
Data Source
AI summary
Various embodiments of a payment service are disclosed. In some embodiments, a merchant can enable customer use of the payment service by adding code to a web page, such as a catalog or shopping cart page, of the merchant's site. Thereafter, a user can invoke the payment service and complete a purchase transaction directly from the merchant site, without navigating or being redirected to a separate payment service site. In some embodiments, the user can complete the transaction without having or creating an account with the payment service.