Targeted Content Insertion in eMBMS Streams
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Solution Overview
Problem
Current methods for providing targeted advertisements over eMBMS channels lack mechanisms for enabling targeted advertising and real-time e-commerce within live video streams, with existing architectures failing to support innovative revenue opportunities and user-specific content delivery.
Innovation Solution
A system and method that utilize a server and user device configuration to receive user profile information, generate context tags, and transmit targeted content based on these tags within eMBMS streams, allowing for real-time identification and display of advertisement objects and enabling direct purchase links during the stream.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertisement methods are used in eMBMS streams, then advertisement delivery is possible, but targeted advertising and real-time e-commerce capabilities are not enabled
Solution Approach 1:
The advertisement delivery system is segmented into multiple independent modules: advertisement insertion module, targeted advertisement module, e-commerce module, and deep packet inspection module. Each module handles specific functions independently, enabling targeted advertising without requiring complete system redesign, thus improving adaptability while managing complexity.
Solution Approach 2:
An advertisement insertion point is introduced as an intermediary component between the eMBMS stream and the user device. This intermediary intercepts and processes advertisement-related data packets, enabling targeted advertising delivery without disrupting the core eMBMS broadcast functionality, thereby adding versatility with minimal system complexity increase.
2Measurement precision
If deep packet inspection is used for targeted advertising, then user-specific content delivery is enabled, but processing time and system complexity increase
Solution Approach 1:
User profile information is extracted and analyzed in advance through deep packet inspection before advertisement insertion. The system pre-processes user data during idle periods or in parallel with stream processing, so that when advertisement delivery is needed, the matching process can proceed quickly using pre-analyzed user profiles, thereby improving matching accuracy without significantly increasing processing delays.
3Adaptability or versatility
If multiple advertisement modules are integrated into eMBMS, then advertising functionality is enhanced, but system complexity and implementation difficulty increase
Solution Approach 1:
The advertisement insertion point is designed as a universal module that can handle multiple advertisement types (static, dynamic, targeted) and multiple functions (ad delivery, e-commerce, user tracking) through a single integrated component. This multi-functional design enhances advertisement functionality while avoiding the complexity of implementing separate independent systems for each function.
Data Source
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AI summary
Embodiments of the present disclosure relate to systems [100, 200, 300] and methods for providing targeted content in an eMBMS stream to a user device [130], wherein the systems [100, 200, 300] and the methods [400, 500] may be implemented through one a server [110] and a user device [130]. The method, in an embodiment, may comprise: receiving a request from the user device for availing the eMBMS stream; receiving a profile information from the user device; generating at least one context tag based on the profile information; screening the at least one portion of the eMBMS stream to identify at least one object; identifying and transmitting at least one content based on at least one of the profile information and the at least one context tag; and enabling the at the user device to exhibit the at least one content.