Emotion-Matched Digital Media Clips for Web Interaction
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Solution Overview
Problem
Current methods for promoting web-based user interaction, such as pop-up windows and banners, are often intrusive or too subtle, failing to effectively generate high click-through rates due to their inability to align with user emotions and interests.
Innovation Solution
A computer-implemented method and system that determines items of interest and associates them with emotions, matching these items with digital media clips of corresponding emotions to display during user internet browsing, optimizing engagement by aligning content with the user's emotional state and browsing behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If pop-up windows are used to promote content, then user attention is drawn to the promoted content, but users perceive the method as annoying or intrusive
Solution Approach 1:
The system changes the parameters of content presentation by associating items with emotional tags and matching them with digital media clips that evoke corresponding emotions. This transforms traditional intrusive pop-ups into emotionally resonant experiences that maintain user attention without causing annoyance through personalized emotional alignment based on browsing behavior
Solution Approach 2:
Digital media clips serve as intermediaries between the promoted content and the user. Instead of directly presenting promotional content through intrusive pop-ups, the system uses emotionally evocative media clips as a mediator to create positive associations, thereby drawing attention without causing user反感
2Object-affected harmful factors
If subtle promotional content is used (search results, banners), then user annoyance is reduced, but the content is too subtle to effectively motivate user interaction
Solution Approach 1:
The system enhances subtle promotional content by changing its emotional parameters. By tagging items with emotions and matching them with emotionally charged digital media clips, the system transforms bland banners and search results into emotionally engaging presentations that maintain subtlety while significantly improving click-through rates through emotional motivation
3Device complexity
If traditional promotional methods are used without emotional alignment, then implementation is simple, but user engagement and click-through rates are low
Solution Approach 1:
The system performs preliminary actions by pre-tagging items and digital media clips with emotional associations before user interaction. This advance preparation of emotional mappings allows the system to quickly match and present emotionally aligned content in real-time, enhancing user engagement without adding complexity to the actual promotion process
Solution Approach 2:
The system incorporates feedback mechanisms by monitoring user browsing actions and using this information to refine emotional associations and matching algorithms. This continuous feedback loop improves user engagement over time while the underlying system architecture remains relatively simple, relying on iterative optimization rather than complex structural changes
Data Source
AI summary
Methods, systems and computer program products for prompting web-based user interaction are provided. Aspects include determining a plurality of items of interest based on data associated with a user. Aspects also include associating an emotion with each item of the plurality of items of interest. Aspects also include associating an emotion with each digital media clip of a plurality of digital media clips. Responsive to detecting an internet browsing action performed by the user, aspects include displaying a selected digital media clip of the plurality of digital media clips and a selected item of interest of the plurality of items of interest. The selected digital media clip and the selected item of interest are associated with a same emotion.