EMV Chip Card Visual Offer Notification System
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Solution Overview
Problem
Users of financial instruments like credit and debit cards are often unaware of available offers due to outdated information received through mail or financial statements, leading to missed redemption opportunities.
Innovation Solution
Embedding a chip in EMV cards that can communicate electronic offer-related information, allowing real-time updates via POS terminals, kiosks, or mobile devices, with visual indications like LED lights or screens to notify users of redeemable offers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If offer information is distributed through mail or financial statements, then users receive promotional information, but the information becomes outdated and users are not reminded at the time of card usage
Solution Approach 1:
The patent replaces the mechanical mail distribution system with an electronic communication system using EMV chips and visual indication mechanisms. Offers are transmitted electronically to the card and displayed through visual indicators (LED lights, screens) on the card itself, eliminating the delay inherent in postal delivery and ensuring real-time information availability.
Solution Approach 2:
The card system performs self-service by automatically receiving, storing, and displaying offer information through its embedded chip and visual indication mechanisms. The card autonomously notifies the user of available offers without requiring external reminders or manual checking, enabling immediate awareness and redemption at the point of use.
2Ease of operation
If users rely on mailed fliers or financial statements for offer information, then they receive promotional content, but they lack real-time awareness of redeemable offers during card transactions
Solution Approach 1:
The patent employs visual indication mechanisms including LED lights and display screens that change color or illuminate to signal available offers to the user. These visual cues provide immediate, intuitive notification during card usage, making offer awareness effortless and increasing the likelihood of redemption.
3Duration of action of stationary object
If traditional mail-based offer distribution is used, then promotional information reaches users, but the information delivery is delayed and not synchronized with card usage moments
Solution Approach 1:
The system performs preliminary actions by pre-loading offer information onto the EMV chip before the user needs it. The card is pre-configured with relevant offers and the visual indication mechanisms are ready to display information immediately when activated, eliminating delivery delays and ensuring information is available precisely when needed for redemption.
Data Source
AI summary
Methods and systems described in this disclosure generally relate to presentation of electronic offers that are viewable on financial instruments (e.g., credit cards and debit cards) by users. More specifically, various embodiments of the present disclosure relate to methods and systems for embedding information pertaining to the electronic offers on a financial instrument of a user. The information can be displayed on a screen or using flashing lights included inside or on the surface of the financial instrument. These offers can be provided by merchants or by banks and financial institutions associated with the financial instrument. In some embodiments, the financial instrument communicates with a mobile application running on a user's mobile device via wireless communication methods to receive offer-related information provided by the mobile application.