Encoded Image Data Linking Physical Media to Electronic Campaigns
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Solution Overview
Problem
Conventional bar codes restrict creative graphical design and do not effectively link physical materials or visual displays to electronic data, limiting their application in marketing and communication.
Innovation Solution
Encoding data into images using primary and secondary images, where the position and orientation of the secondary image relative to the primary image or the positioning of shapes in a reference graph convey numeric values, allowing for decoding and retrieval of associated information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If conventional bar codes are used to store information, then machine readability is achieved, but creative graphical design is restricted
Solution Approach 1:
The patent changes the encoding parameters from fixed bar/strip patterns to variable geometric shapes and their spatial relationships. By encoding data through the positions, orientations, and configurations of multiple images or geometric elements within a canvas, the system maintains machine readability while enabling creative graphical designs. The decoded information is derived from analyzing the spatial parameters of these geometric elements rather than fixed barcode patterns.
2Loss of information
If bar codes are used to link physical materials to electronic data, then information retrieval is enabled, but the link is not instantaneous
Solution Approach 1:
The patent implements preliminary action by pre-positioning multiple images or geometric elements at specific locations within the canvas before the decoding process. These pre-configured elements encode information about the physical material and its associated electronic data. When a user captures the canvas with a camera, the system already has the spatial relationships ready for immediate decoding, eliminating the need for time-consuming analysis of complex patterns during the retrieval process.
3Shape
If images are used to encode data for marketing campaigns, then visual appeal is improved, but decoding complexity increases
Solution Approach 1:
The patent applies segmentation by dividing the encoded information into multiple discrete images or geometric elements distributed across the canvas. Each image or shape represents a specific portion of the encoded data, and their spatial relationships provide additional encoding layers. This segmentation allows the system to maintain visual appeal through creative image selection while simplifying decoding, as the system can process each segmented element independently and combine the results to retrieve the full message.
Data Source
AI summary
A method of linking an encoded image with a campaign database, comprises providing an image to a user, the image being associated with at least a portion of a value, referencing the at least a portion of the value to a campaign database that includes a collection of data, providing, through the campaign database, a plurality of responses, at least one of the responses based on a characteristic of the encoded image, and delivering, to the user, one or more specific responses selected from the plurality of responses.