Encrypted Advertisement Content for Delivery Against Ad Blockers
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Solution Overview
Problem
Advertisement blockers interfere with the display of online advertisements, depriving content publishers of revenue and preventing effective marketing and information dissemination.
Innovation Solution
A method and system that encrypts and obfuscates advertisement content within HTTP responses, using repair scripts and negotiators to bypass advertisement blockers, ensuring advertisements are displayed even when blocking functions are activated.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisement blockers are used to block online advertisements, then users can avoid unwanted ads and improve browsing experience, but content publishers lose advertising revenue and marketing effectiveness
Solution Approach 1:
The patent introduces a negotiator script as an intermediary component that mediates between the advertisement blocker and the advertisement content. The negotiator communicates with the blocker to negotiate advertisement display terms, allowing advertisements to be displayed under certain conditions while still providing users with blocking capabilities. This intermediary mechanism resolves the contradiction by enabling revenue generation without completely disabling user control over advertisements.
Solution Approach 2:
The patent implements dynamic advertisement display by making advertisement visibility adjustable rather than fixed. The system dynamically modifies advertisement content and display parameters based on user preferences, device characteristics, and negotiation outcomes. This dynamic approach allows the system to adapt between complete blocking and full display, resolving the static contradiction between user control and revenue generation.
2Loss of energy
If advertisement blockers completely block all advertisements, then advertising revenue is eliminated, but this also prevents any marketing or promotion of products and services
Solution Approach 1:
The patent applies local quality by differentiating treatment for different types of advertisement content rather than applying uniform blocking. The system selectively allows certain advertisements to pass through while blocking others, based on their content, source, or negotiated terms. This selective approach ensures that marketing information is preserved for acceptable advertisements while still blocking unwanted ones, resolving the contradiction between revenue loss and information loss.
Solution Approach 2:
The patent changes parameters of advertisement content such as encryption status, display timing, and format to control blocker behavior. By modifying these parameters, the system can make advertisements more or less susceptible to blocking, thereby controlling both revenue generation and information dissemination. This parameter manipulation resolves the contradiction by providing fine-grained control over advertisement delivery.
3Productivity
If advertisements are displayed in various forms (banner, pop-up, embedded), then marketing effectiveness is improved, but advertisement blockers can more easily identify and block these diverse ad formats
Solution Approach 1:
The patent employs parameter changes by dynamically altering advertisement attributes such as encryption level, content format, and delivery timing. These parameter modifications make it more difficult for blockers to identify and filter advertisements based on their form or structure. By continuously varying advertisement parameters, the system maintains marketing effectiveness while evading blocker detection across diverse ad formats.
Solution Approach 2:
The patent uses composite materials by combining multiple advertisement formats and delivery mechanisms within a single system. Rather than relying on a single ad type that can be easily blocked, the system employs a composite approach using banners, embedded content, and other formats in combination with negotiation scripts and encryption. This composite strategy ensures that blocking one format does not eliminate overall marketing effectiveness.
Data Source
AI summary
An operating method of a server to avoid an advertisement blocking instruction may include: receiving HTTP request from a client; acquiring HTTP response to the HTTP request, which includes first advertisement information (“first AD information”); amending the HTTP response; and transferring the amended HTTP response to the client, wherein the amending the HTTP response includes: encrypting at least one resource of the HTTP response; and inserting a repair script to utilize the HTTP response including the at least one encrypted resource.