Dynamic End-of-Show Recommendation Triggering

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Solution Overview

Problem

Existing systems for displaying content recommendations during the end of a show are complex, requiring manual marking of ending credits and hardware changes, which deters operators from implementing them.

Innovation Solution

A method and system that identify the end-of-show period using content analysis and motion indication signals from remote controls to dynamically trigger recommendations, allowing for immediate display during credits or near the end of content playback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual marking of ending credits and hardware changes are implemented to display recommendations during credits, then the timing precision of recommendation display is improved, but the device complexity and implementation difficulty increase significantly

Engineering Contradiction:
Improvetiming precision of recommendation displayVSAvoidcomplexity of marking and hardware encoding system
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system uses the existing EPG data and content metadata to automatically identify the end-of-show period without requiring manual marking. The receiver device independently determines when to display recommendations by analyzing content information already available in the system, eliminating the need for additional manual intervention or hardware modifications.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent introduces an intermediary layer that processes existing EPG data and content metadata to generate recommendation triggers. This intermediary processing layer sits between the existing content delivery system and the recommendation display function, allowing precise timing control without directly modifying the underlying hardware or content encoding.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If manual marking and hardware encoding are required to trigger recommendations during credits, then the reliability of recommendation timing is improved, but the ease of manufacture and deployment deteriorates

Engineering Contradiction:
Improvereliability of recommendation trigger timingVSAvoidease of implementation in receiver devices
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The system leverages existing multi-functional components in receiver devices, particularly the EPG processing and content metadata analysis capabilities, to perform the recommendation trigger function. By making these existing components serve multiple purposes (both EPG display and recommendation triggering), the system achieves reliable timing without requiring dedicated hardware or complex manufacturing processes.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

Instead of creating new hardware encoding mechanisms, the system copies and repurposes existing data structures and processing logic from the EPG system. The recommendation trigger mechanism uses copies of content metadata and timing information that already exist in the system, eliminating the need for separate encoding hardware and simplifying manufacturing.

Inventive Principle:
Principle #26Copying

3Device complexity

If fixed time before end-of-show is used to display recommendations, then the device complexity is reduced, but the measurement precision of optimal display timing deteriorates

Engineering Contradiction:
Improvesimplicity of recommendation trigger mechanismVSAvoidprecision of recommendation display timing
Core Design Contradiction:
Device complexityVSMeasurement precision

Solution Approach 1:

The system transitions from a static fixed-time trigger mechanism to a dynamic trigger mechanism that adapts to each piece of content. By using content-specific metadata and EPG data, the system dynamically determines the appropriate end-of-show period for each program, movie, or episode, achieving precise timing without requiring complex manual configuration for each content item.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent changes the triggering parameter from a fixed time offset to a content-dependent parameter derived from EPG data and metadata. This parameter change allows the system to automatically adjust the recommendation trigger timing based on the specific content being played, achieving precision without increasing device complexity since the parameter calculation uses existing data sources.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11190845B2End-of-show con lent display trigger
Publication Date: 2021.11.30 OPEN TV INC
  • US11190845B2 patent drawing
  • US11190845B2 patent drawing
  • US11190845B2 patent drawing

AI summary

Example embodiments provide a system and method for dynamically triggering display of recommendations during an end-of-show period. A digital receiver identifies an end-of-show period for a piece of digital content. The end-of-show period indicates a portion at an end of the piece of digital content during which display of recommendations can be triggered. The digital receiver monitors for a motion indication signal from a remote control device. In response to both playback of the piece of digital content being within the end-of-show period and a determination that the motion indication signal is received, the digital receiver causes immediate display of one or more recommendations of further digital content.