Endcap header assembly and associated methods

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Solution Overview

Problem

Retail display systems lack efficient and aesthetically pleasing solutions for displaying and managing signage near the top of endcaps, which hinders effective communication of product information and navigation to consumers.

Innovation Solution

An endcap header assembly comprising a primary frame and an auxiliary frame that can be configured to display different signs, with the auxiliary frame sliding into the primary frame to change the visible sign and allowing for storage of signs during non-use, secured to retail display structures via hooks and slots for easy installation and reconfiguration.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If multiple signs are displayed on endcaps to provide product information and navigation, then consumer information access is improved, but visual clutter and aesthetic appearance deteriorate

Engineering Contradiction:
Improveproduct information accessibilityVSAvoidvisual clutter
Core Design Contradiction:
Loss of informationVSShape

Solution Approach 1:

The endcap header is divided into multiple independent sign receptacles, each capable of holding a separate sign. This segmentation allows different signs to be organized in distinct compartments rather than creating visual clutter in a single space, improving information accessibility while maintaining aesthetic organization.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The auxiliary frame with additional sign receptacles can be nested within or attached to the primary frame structure. This nesting approach allows multiple signs to be displayed in a compact, organized manner that maximizes space utilization without creating visual clutter on the endcap surface.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Stability of the object's composition

If signs are permanently fixed on endcaps, then information display stability is improved, but flexibility for changing promotions and products deteriorates

Engineering Contradiction:
Improvesign display stabilityVSAvoidsign change flexibility
Core Design Contradiction:
Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The sign receptacles are designed with removable and reconfigurable features, allowing signs to be easily inserted, removed, and replaced. The auxiliary frame can be slid between different positions on the primary frame, enabling dynamic reconfiguration of sign displays to match changing promotions and product arrangements while maintaining stable display during each configuration.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The endcap header structure is designed to accommodate multiple types of signs and can be reconfigured for different promotional needs. The universal receptacle design allows the same structure to serve multiple functions - displaying different products, promotions, or navigational information as needed, thereby achieving both stability and adaptability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If auxiliary sign receptacles are added to the endcap header, then sign display versatility is improved, but structural complexity deteriorates

Engineering Contradiction:
Improvesign display versatilityVSAvoidframe structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The auxiliary frame with additional sign receptacles is designed to nest within or attach to the primary frame structure. This nesting approach increases sign display versatility while minimizing the addition of structural complexity, as the auxiliary components utilize the existing primary frame rather than requiring entirely separate support structures.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS10672302B1Endcap header assembly and associated methods
Publication Date: 2020.06.02 TARGET BRANDS INC
  • US10672302B1 patent drawing
  • US10672302B1 patent drawing
  • US10672302B1 patent drawing

AI summary

An endcap header assembly includes a primary frame and an auxiliary frame. The primary frame includes a back wall, a top wall extending forwardly from the back wall, and a bottom wall extending forwardly from the back wall opposite the top wall to define a sign holder track in front of the back wall and at least partially open opposite the back wall. The auxiliary frame includes a primary panel, a top panel, and a bottom panel extending across a bottom of the primary panel. The top and bottom panels collectively define a first auxiliary sign reception track on a first side of the primary panel and a second auxiliary sign reception track on a second side of the primary panel. The auxiliary frame is configured to be slidably and selectively received within the sign holder reception track in a first configuration and a second configuration.