Enhanced Banner Advertisements with Embedded Ancillary Data
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Banner advertisements on communication devices are often interruptive and lack additional user-relevant data, leading to reduced effectiveness as users may not click on them due to interruption and lack of information beyond the banner itself.
Innovation Solution
Enhanced banners that include ancillary data, such as event information, can automatically create calendar appointments or reminders without user interaction, providing additional functionality and reducing the need for users to actively engage with the advertisement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If banner advertisements require user clicking to access information, then users can obtain detailed information about the advertisement, but user activities are interrupted and engagement decreases
Solution Approach 1:
The patent applies preliminary action by automatically creating calendar appointments and reminders from banner advertisement content before the user needs the information. The system extracts event details (title, date, time, location) from the banner and pre-processes this data into actionable calendar entries, eliminating the need for users to manually click through to access the information. This resolves the contradiction by delivering complete information automatically while maintaining user engagement with their current activities.
2Device complexity
If banner advertisements provide only visual information, then the banner format remains simple, but additional user-relevant data is not provided
Solution Approach 1:
The patent applies segmentation by separating the banner advertisement into distinct functional components: the visual display element and the ancillary data structure. The ancillary data is segmented into specific fields (event title, start time, end time, location, description) that can be independently processed and applied to calendar applications. This allows the banner to maintain its simple visual format while embedding structured, machine-readable data that provides comprehensive user-relevant information.
3Loss of information
If users must actively interact with banner advertisements, then information can be accessed, but user activities are interrupted and effectiveness decreases
Solution Approach 1:
The patent applies self-service by enabling the banner advertisement system to automatically perform the information extraction and calendar creation tasks that would otherwise require user interaction. The system autonomously parses the banner content, extracts relevant event information, and creates calendar appointments without user intervention. This resolves the contradiction by making information automatically accessible while eliminating the time users would spend interacting with the banner.
Data Source
AI summary
Systems and methods are provided for providing and displaying enhanced banners and other objects on a communication device. The banner file may comprise ancillary data, such as calendar appointment details, other event details, or contact details, embedded within the file itself, or comprised in an envelope wrapping the banner file. When the banner is displayed on the communication device, the user may invoke a context menu to create an event, such as a calendar event, on the device using the embedded ancillary data. In other embodiments, the communication device uses geolocation services to determine whether the user is likely to be in attendance at an event, and if not, to issue alerts or initiate a further action, such as initiating recording of a television program the user is about to miss, over the network. In other embodiments, the banner file's ancillary data includes recommendation data, identifying a banner as being recommended by a contact of the user's.