Enhanced Link Tags for Document Ranking and Security

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Solution Overview

Problem

Existing anchor tags in search engines lack the ability to convey opinions and relative importance of linked content or documents, and do not provide secure information access, limiting their utility in processing and ranking documents effectively.

Innovation Solution

The introduction of enhanced link tags that include information pairs with parameters and values, allowing publishers to convey opinions and importance, and optionally encrypting information to restrict access, which can be processed by search engines to adjust content processing and ranking.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If existing anchor tags are used to provide links to additional content or documents, then the links can convey content or document locations, but the anchor tags cannot convey opinions about the referenced content or documents, cannot convey weighting of relative importance, and cannot provide secure information access

Engineering Contradiction:
Improveinformation conveyed by anchor tagsVSAvoidfunctional capability of anchor tags
Core Design Contradiction:
Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent segments the information conveyed by anchor tags into distinct information pairs, where each pair consists of a parameter name and a value. This allows the anchor tag to convey multiple types of information (content location, opinions, weighting, security restrictions) in a structured manner, resolving the contradiction between information completeness and functional versatility.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces parameter-based information pairs that allow dynamic specification of different attributes including opinions, importance weighting, and security restrictions. By changing the parameter values, the same anchor tag structure can convey different types of information, thus improving both information loss and adaptability simultaneously.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If anchor tags are made more informative by including opinions and importance weights, then the search engine can better process and rank documents, but the complexity of the anchor tag structure increases

Engineering Contradiction:
Improveprecision of document rankingVSAvoidcomplexity of anchor tag structure
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent creates a universal anchor tag structure using information pairs that can serve multiple functions: conveying content location, expressing opinions, indicating importance weights, and specifying security restrictions. This multi-functional approach improves measurement precision for document ranking while avoiding the need for multiple separate tag structures, thus controlling complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

Instead of adding multiple separate tags for different types of information, the patent inverts the approach by using a single anchor tag structure with parameter-based information pairs that can represent multiple concepts. This reduces structural complexity while maintaining high measurement precision for ranking.

Inventive Principle:
Principle #13The other way round (Inversion)

3Ease of operation

If information in anchor tags is made public for general access, then the links are easily accessible to all users, but there is no mechanism to secure the information such that it may only be viewed by a restricted audience

Engineering Contradiction:
Improveaccessibility of link informationVSAvoidsecurity of information access
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent applies local quality by allowing different security restrictions to be specified for different information pairs within the same anchor tag. Each information pair can have its own access control parameters, enabling fine-grained security management where sensitive information can be restricted while other information remains publicly accessible, thus balancing ease of operation with reliability.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS7979417B1Embedded communication of link information
Publication Date: 2011.07.12 GOOGLE LLC
  • US7979417B1 patent drawing
  • US7979417B1 patent drawing
  • US7979417B1 patent drawing

AI summary

A method of processing documents is described. The method includes the operation of receiving a document in a search engine crawler. The document includes an embedded first link tag. The first link tag includes one or more information pairs. A respective information pair includes a respective parameter and a corresponding value. The parameters in the one or more information pairs may correspond to content at one or more content locations or one or more document locations. The method also includes selecting a method of processing content associated with the first link tag in accordance with one or more of the information pairs.