Enriched Messages for Interactive Applications in Microblog Timelines
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Solution Overview
Problem
Microblog pages are limited in content types and fail to fully explore their commercial value, lacking interactive and engaging features.
Innovation Solution
A method and system that enriches microblog pages by providing interactive applications, where enriched messages direct users to present interactive content when clicked, utilizing a server and processor to manage and display these applications on user terminals in a timeline format, supporting both iframe-based and download-based content delivery depending on terminal type.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional microblog pages display only basic media content (texts, pictures, audios, videos), then the page structure remains simple and easy to implement, but the commercial value and user engagement are not fully explored
Solution Approach 1:
The patent segments the microblog page into distinct functional modules: timeline feed area for content display, sidebar for user profile and navigation, and interactive application zones. This segmentation allows diverse content types (texts, pictures, audios, videos, and interactive applications) to be organized in structured regions, maintaining page simplicity while enabling rich content diversity.
Solution Approach 2:
The patent implements a universal page structure that can accommodate multiple content types and interactive applications within the same framework. The timeline feed and sidebar layout serves as a universal container that can display various media types and host different interactive applications (games, e-commerce, surveys) without requiring separate page structures, thus achieving versatility without proportional complexity increase.
2Productivity
If interactive applications are integrated into microblog pages, then user engagement and commercial value increase, but the implementation complexity and resource requirements increase
Solution Approach 1:
The patent embeds interactive applications within the existing microblog page structure, nesting them in specific zones (timeline feed or sidebar) rather than requiring separate pages. This nesting approach allows games, e-commerce interfaces, and other interactive elements to be contained within iframes or dedicated containers, enabling enhanced user engagement while maintaining the overall page structure and reducing implementation complexity compared to full-page applications.
3Quantity of substance
If enriched messages with interactive applications are added to the timeline, then the commercial value of the microblog page is enhanced, but the message format complexity increases
Solution Approach 1:
The patent introduces enriched messages as intermediary elements that bridge traditional text-based posts and interactive applications. These enriched messages contain structured data with fields for content type identification, interactive application parameters, and display instructions. This intermediary format allows the system to handle diverse content types through a standardized message structure, reducing the complexity of managing varied message formats while enabling rich content delivery.
Data Source
AI summary
The present disclosure discloses methods, systems and devices providing enriched message on a microblog page. The methods include providing the microblog page on a terminal of a user, the page being displayed in a timeline format; and providing an enriched message associated with an interactive application in the timeline, wherein the enriched message is configured to direct the terminal to present the interactive application in the timeline when the user clicks the enriched message.