Enriched Messaging Service via Subscriber Data Interception
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Solution Overview
Problem
Current SMS and MMS services for delivering ads lack intelligence in targeting subscribers, as they require ad servers to gather and analyze user data, and do not effectively utilize subscriber responses to adjust subsequent messages, relying on a unidirectional push model.
Innovation Solution
A method and system for providing enriched messaging services by intercepting messaging service messages and adding enriching information, such as subscriber data, during transit, allowing for intelligent processing and redirection based on subscriber preferences and responses, using a network routing element that queries databases to access and incorporate subscriber information into the message.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If ad servers perform all information gathering to deliver targeted messages, then message targeting capability is improved, but ad server complexity and resource requirements increase
Solution Approach 1:
The patent introduces an SMS gateway as an intermediary component that acts as a mediator between the ad server and the messaging network. The gateway performs the complex information gathering, subscriber data analysis, and message enrichment functions, allowing the ad server to remain simple while still achieving targeted messaging. The gateway queries subscriber information from databases, analyzes responses, and dynamically modifies messages before delivery.
Solution Approach 2:
The patent extracts the complex information gathering and message enrichment functions from the ad server and places them in a separate SMS gateway component. This separation allows the ad server to focus on generating ad content while the gateway handles subscriber data retrieval, analysis, and message customization, thereby reducing ad server complexity while maintaining targeting capability.
2Ease of operation
If ad services use unidirectional push model based on external information, then service simplicity is improved, but messaging effectiveness and user engagement decrease
Solution Approach 1:
The patent implements a feedback mechanism where the system queries subscriber information from databases, analyzes subscriber responses to ads, and uses this feedback to dynamically modify subsequent messages. The gateway retrieves subscriber data, sends targeted ads, receives responses, analyzes the responses, and adjusts future messaging strategies based on this feedback loop, thereby improving messaging effectiveness while maintaining service simplicity.
Solution Approach 2:
The patent transforms the static unidirectional push model into a dynamic adaptive system. The message content, timing, and targeting parameters are dynamically adjusted based on real-time subscriber responses and preferences. The system continuously adapts messaging strategies by analyzing subscriber behavior patterns and modifying subsequent messages accordingly, enhancing effectiveness without complicating the service model.
3Speed
If subscriber information is not analyzed for subsequent messaging, then processing speed is improved, but personalized advertising and user engagement are reduced
Solution Approach 1:
The patent implements preliminary action by pre-querying and storing subscriber information in databases before message delivery. The system retrieves subscriber preferences, historical behavior, and demographic data in advance, so that when messages need to be sent, the enrichment process is already complete or can be rapidly executed. This preliminary preparation maintains processing speed while enabling personalized advertising.
Solution Approach 2:
The patent applies local quality by selectively enriching messages with specific subscriber information based on the particular ad campaign and subscriber segment. Not all messages require the same level of enrichment or the same types of data. The system queries and applies only the relevant subscriber attributes needed for each specific messaging scenario, maintaining speed while achieving effective personalization where it matters most.
Data Source
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AI summary
Methods, systems, and computer program products for providing an enriched messaging service in a communications network is described. In one embodiment, the method comprises receiving a messaging service message addressed to a first destination address. A subscriber identifier in the message is utilized to access subscriber information contained in at least one subscriber information database. The subscriber information facilitates intelligent processing or interpretation of the message. The accessed subscriber information is then incorporated in the message to create an enriched message. The enriched message is transmitted.