Configurable Enrollment Data Capture Framework for Airlines

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Airlines face challenges in capturing relevant and adequate customer data during enrollment for loyalty programs due to the lack of a configurable and extensible enrollment framework, which affects customer management and targeting.

Innovation Solution

A configurable and extensible enrollment data capture framework is developed, allowing for the generation of templates specific to membership schemes, types, and channels, incorporating an extensible membership attribute repository and customizable enrollment templates to ensure data adequacy and relevance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If airlines use a fixed enrollment data capture framework, then implementation is simple, but the framework cannot adapt to different channels, membership schemes, and membership types

Engineering Contradiction:

Improveadaptability to different channels, membership schemes and typesVSAvoidcomplexity of enrollment framework

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a dynamic enrollment data capture framework where the data model can be configured and modified at runtime based on channel, membership scheme, and membership type parameters. The system transitions from a static fixed structure to a dynamic configurable structure that adapts to different enrollment scenarios without requiring system redesign.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent changes the parameters of the enrollment data capture framework from fixed to configurable. By introducing parameters such as channel type, membership scheme, and membership type, the system can dynamically adjust which data elements are captured, making the framework versatile across different enrollment contexts while maintaining a manageable complexity through parameterization.

Inventive Principle:

Principle #35Parameter changes

2Quantity of substance

If airlines capture comprehensive personal information during enrollment, then customer knowledge base is adequate, but data relevance to specific membership scheme and channel decreases

Engineering Contradiction:

Improvequantity of customer data capturedVSAvoidloss of data relevance

Core Design Contradiction:

Quantity of substanceVSLoss of information

Solution Approach 1:

The patent applies local quality by capturing different sets of data elements based on the specific enrollment context. Instead of uniformly capturing all possible data for every enrollment, the system tailors the data capture to the local requirements of each channel, membership scheme, and membership type combination, ensuring data relevance while maintaining adequate quantity through selective capture.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The patent segments the enrollment data capture process into different configurations based on channel, membership scheme, and membership type. By dividing the data capture requirements into segments specific to each enrollment scenario, the system captures comprehensive data where needed while avoiding irrelevant data collection in other contexts, thus maintaining both quantity and relevance.

Inventive Principle:

Principle #1Segmentation

3Ease of operation

If airlines capture minimal information during enrollment, then ease of enrollment increases, but customer management effectiveness decreases

Engineering Contradiction:

Improveease of enrollmentVSAvoideffectiveness of customer management

Core Design Contradiction:

Ease of operationVSReliability

Solution Approach 1:

The patent makes the enrollment data capture dynamic, adjusting the amount and type of information required based on the enrollment channel and membership type. For channels where ease of enrollment is prioritized (such as SMS), the system captures minimal essential data, while for channels where comprehensive data is needed (such as web enrollment), it captures more detailed information, thus balancing ease of operation with customer management effectiveness.

Inventive Principle:

Principle #15Dynamics

4Loss of information

If airlines use channel-specific enrollment forms, then data relevance to channel increases, but framework extensibility decreases

Engineering Contradiction:

Improverelevance of captured dataVSAvoidextensibility of enrollment framework

Core Design Contradiction:

Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent creates a universal enrollment data capture framework that can handle multiple channels, membership schemes, and membership types through a single configurable system. The framework uses a common data model with parameters that can be adjusted to serve different enrollment scenarios, achieving both channel-specific data relevance and framework extensibility through multi-functionality.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS8126773B2Configurable enrollment data capture framework

Publication Date: 2012.02.28 ORACLE INT CORP

AI summary

Methods for defining and using a configurable and extensible enrollment data capture framework. The enrollment data capture framework allows generation of enrollment data capture templates for specifying channel, membership scheme and membership type specific data elements, providing data relevancy and data adequacy. The framework comprises an extensible membership attribute repository, as well as configurable enrollment data capture templates specific to a membership scheme and type and channel combination.