Entertainment Access System Status Reporting

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Solution Overview

Problem

Users face difficulties in managing and tracking their digital entertainment content and usage rights across various devices, leading to confusion and limitations in accessing and sharing content, as well as inefficient advertising targeting.

Innovation Solution

An entertainment access system that manages digital content based on user identity, allowing access to content on multiple devices, enabling status reports, and providing customizable formats for different devices, while also learning user preferences for targeted advertising.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users access digital content through subscription services on multiple devices, then content accessibility is improved, but tracking and managing usage rights becomes complex

Engineering Contradiction:
Improvecontent accessibilityVSAvoidmanagement complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system implements automated status reporting that continuously monitors and reports content usage across devices. This feedback mechanism tracks playback events, device registrations, and usage rights automatically, eliminating the need for manual tracking while maintaining comprehensive oversight of content accessibility across multiple devices.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system enables self-service management where users can automatically register devices and access content without manual intervention. The entertainment access system autonomously manages usage rights, device registration, and content delivery, reducing management complexity while improving accessibility across multiple devices.

Inventive Principle:
Principle #25Self-service

2Quantity of substance

If traditional advertising is broadcast to large groups, then advertising reach is improved, but advertising relevance to individual users deteriorates

Engineering Contradiction:
Improveadvertising reachVSAvoidadvertising relevance
Core Design Contradiction:
Quantity of substanceVSLoss of information

Solution Approach 1:

The system transitions from uniform advertising broadcast to localized, user-specific advertising delivery. By analyzing individual user profiles, viewing history, and preferences, the system tailors advertising content to each user's specific interests and characteristics, making advertising relevant while maintaining broad reach through automated personalization.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system performs preliminary analysis of user profiles and viewing habits before delivering advertising content. This advance preparation enables the system to pre-select and customize advertising material that is most relevant to each user, ensuring advertising effectiveness is improved before the actual advertising delivery occurs.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10848548B2User status reports provided by an entertainment access system
Publication Date: 2020.11.24 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10848548B2 patent drawing
  • US10848548B2 patent drawing
  • US10848548B2 patent drawing

AI summary

An entertainment access system is provided that enables a user to request and receive status reports that present current information concerning a wide variety of items pertaining to the user's devices, entertainment content and usage rights in a standard, predictable and consistent manner that enhances rather than hinders the user experience. In some illustrative examples, the user can request the status report from one of his devices that is registered with the entertainment access system. The entertainment access system responds by collecting and formatting the status information so that is can be conveniently displayed or otherwise rendered on the registered device. For instance, if the request is received from a cell phone device, which generally has a relatively small screen, the information may be presented in a relatively abbreviated format. On the other hand, if the request is received from the user's personal computer, the information may be presented by the entertainment access system to the personal computer in a more detailed or entirely different format than when the information is to be presented to a cell phone device.