Content Selection Criteria via Entity Co-occurrence Analysis

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Solution Overview

Problem

Content providers face challenges in selecting relevant additional content for web pages, as existing methods lack efficiency in suggesting criteria that enhance coverage and engagement.

Innovation Solution

A system and method that automatically suggest additional content selection criteria by identifying co-occurring entities across multiple content providers, evaluating their performance metrics, and associating them with the content of the first provider if they meet certain thresholds, such as click-through rates or frequency of occurrence.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If content providers manually select content selection criteria, then they can control content quality, but the coverage and efficiency of content selection is limited

Engineering Contradiction:
Improvecontent selection efficiencyVSAvoidcontent selection system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system automatically generates content selection criteria by analyzing entity co-occurrence patterns across multiple content providers. The aggregator identifies entities that frequently appear together in content groups, and the selection criteria generator automatically creates optimized criteria without requiring manual intervention from content providers, thereby improving efficiency while maintaining manageable system complexity through automated processes.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system performs preliminary analysis of entity co-occurrence patterns across content groups before content selection is needed. By pre-identifying frequently co-occurring entities and generating selection criteria in advance, the system prepares optimized content selection parameters that can be quickly applied when content needs to be selected, improving overall productivity without adding operational complexity.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If content providers use limited content selection criteria, then the system remains simple, but coverage and engagement are reduced

Engineering Contradiction:
Improvecontent selection coverageVSAvoidcontent selection criteria complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system analyzes entity co-occurrence patterns across multiple content providers and content groups to identify universally applicable selection criteria. By finding entities that frequently appear together across different content groups, the system generates versatile selection criteria that can be applied broadly to improve coverage while maintaining reasonable complexity through pattern-based generalization rather than provider-specific customizations.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system dynamically adjusts content selection criteria based on entity co-occurrence frequency and performance metrics. By changing the parameters of selection criteria according to measured performance and observed entity patterns, the system adapts to improve coverage and engagement while managing complexity through data-driven parameter optimization rather than structural complexity.

Inventive Principle:
Principle #35Parameter changes

3Measurement precision

If the system analyzes co-occurrence across multiple content providers, then it can identify better content patterns, but the processing time and computational resources increase

Engineering Contradiction:
Improvecontent pattern accuracyVSAvoidcriteria generation time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary analysis of entity co-occurrence patterns across content groups to pre-identify frequently appearing entity combinations. By conducting this analysis in advance and storing the results, the system can quickly generate content selection criteria without performing full multi-provider analysis each time content needs to be selected, thereby improving measurement precision while reducing the time loss for criteria generation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system identifies and copies successful entity co-occurrence patterns from multiple content providers to generate content selection criteria. By replicating proven patterns across providers rather than analyzing each provider individually in real-time, the system achieves high measurement precision through pattern recognition while minimizing processing time through efficient pattern copying and application.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS9311414B2Systems and methods of selecting content based on aggregate entity co-occurrence
Publication Date: 2016.04.12 GOOGLE LLC
  • US9311414B2 patent drawing
  • US9311414B2 patent drawing
  • US9311414B2 patent drawing

AI summary

The present disclosure relates to systems and methods for refining content selection criteria to facilitate content selection via a computer network. In some embodiments, a tool identifies a first entity used to select content of a first content provider. The first entity can correspond to a canonical stable identifier in a database. The tool can identify a plurality of sets of entities that each comprise the first entity and an additional entity different from the first entity. Each of the plurality of sets of entities can be associated with content of a corresponding content provider. The tool can determine a performance metric for the additional entity. The tool can compare the performance metric with a performance threshold. The tool can associate the additional entity with the content of the first content provider based on the comparison.