Environmental Adjustment Control for Personalized Immersive Commerce

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Solution Overview

Problem

Traditional methods for creating immersive shopping experiences online lack personalization and fail to account for individual user preferences, as they rely on manual user input and do not adapt to varying environmental conditions.

Innovation Solution

A system and method that allow third parties to adjust physical environmental parameters such as lighting, temperature, sounds, and scents around a user using secondary devices connected to a network, which can detect user interactions and preferences without direct user control, enabling a more personalized experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual user control is used for adjusting environmental parameters, then user comfort is improved, but ease of operation deteriorates and time consumption increases

Engineering Contradiction:
Improveease of operationVSAvoidtime consumption
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system automatically detects user presence, interaction intent, and environmental conditions, then autonomously adjusts lighting, temperature, and other parameters without requiring manual user input. The device serves itself by making control decisions based on detected conditions and stored user preferences.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system continuously monitors user interactions with the user device, detects intent to interact with merchants or products, and uses this feedback to automatically adjust environmental parameters. User preferences and responses are stored and used to refine future automatic adjustments.

Inventive Principle:
Principle #23Feedback

2Ease of operation

If automated environmental control is implemented, then ease of operation is improved, but device complexity increases

Engineering Contradiction:
Improveease of operationVSAvoiddevice complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system uses the user's existing computing device as an intermediary to detect interaction intent and communicate with secondary devices. This mediator approach allows automated control without requiring the user device itself to be complex, as it leverages the user's existing technology infrastructure.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system is designed to work with multiple types of secondary devices (lights, thermostats, entertainment systems) through a universal control framework. This multi-functionality allows a single system architecture to manage diverse devices without increasing complexity for each specific device type.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If third party control is implemented for environmental parameters, then adaptability is improved, but loss of information increases

Engineering Contradiction:
ImproveadaptabilityVSAvoidloss of information
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

User preferences and environmental parameter settings are stored in advance. When the system detects user interaction intent, it retrieves these pre-stored preferences and applies them automatically, eliminating the need for real-time user input while maintaining high adaptability to individual user needs.

Inventive Principle:
Principle #10Preliminary action

4Productivity

If automated detection and adjustment of environmental parameters is implemented, then productivity is improved, but device complexity increases

Engineering Contradiction:
ImproveproductivityVSAvoiddevice complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system replaces manual mechanical control (users physically adjusting thermostats and lights) with automated electronic detection and control. User computing devices and secondary devices use sensors and software to automatically monitor and adjust environmental parameters, significantly improving productivity while distributing complexity across multiple specialized components rather than one complex central system.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS11509497B2Merchant or third party controlled environmental adjustment devices
Publication Date: 2022.11.22 PAYPAL INC
  • US11509497B2 patent drawing
  • US11509497B2 patent drawing
  • US11509497B2 patent drawing

AI summary

Methods and systems are provided to allow for merchant or third party controlled adjustment of a physical environment around a user. Such adjustments may be in response to user actions and may create a more immersive experience for the user. Such adjustments may be determined from interaction data received from a user device, with may identify a service provider, a product, or an activity that the user is currently engaging in or is interested in. One or more secondary devices may be identified to be within an area around the user device and one or more environmental rules associated with the service provider, product, or activity may be determined and communicated to the one or more secondary devices to cause the one or more secondary devices to adjust a physical environment of the area proximate the user device.