EPG UI Content Advertisement Insertion for Broadcast Receivers
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Solution Overview
Problem
Broadcast receiving apparatuses lack an effective method to efficiently integrate and promote content provider (CP) content within their Electronic Program Guide (EPG) UI, failing to adequately expose CP content to users and content providers.
Innovation Solution
Incorporating a content advertisement area within the EPG UI, where CP channels are grouped and displayed between broadcast channels, with the processor controlling the display and disappearance of advertisements based on user interactions, and providing a continuous viewing function for previously watched content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If content advertisement area is added to EPG UI, then content provider visibility is improved, but EPG UI complexity increases
Solution Approach 1:
The EPG UI is segmented into distinct functional areas: traditional broadcast channel list area and a separate content advertisement area. The content advertisement area is further divided into multiple slots that can independently display different CP channel information. This segmentation allows CP content to be exposed without integrating it into the existing broadcast channel structure, thereby maintaining EPG UI simplicity while improving content provider visibility.
2Productivity
If multiple CP channels are grouped and displayed, then advertisement effectiveness is improved, but information processing complexity increases
Solution Approach 1:
Multiple CP channels providing similar or related content are merged into single advertisement slots grouped by content category (e.g., sports, news, entertainment). Instead of displaying each CP channel separately, the system combines them into thematic groups that are easier for users to navigate. This merging approach enhances advertisement effectiveness by presenting curated content selections while reducing the overall number of items the processor must manage individually.
Solution Approach 2:
The system changes the organizational parameter of CP channel display from individual channel listing to categorical grouping. CP channels are reorganized based on content type, target audience, or service characteristics rather than being displayed in arbitrary order. This parameter change improves advertisement effectiveness by matching content with user preferences while simplifying the information structure through meaningful categorization.
3Ease of operation
If content advertisement is dynamically managed based on user interaction, then user engagement is improved, but control system complexity increases
Solution Approach 1:
The system implements feedback mechanisms where user interactions with the EPG UI (such as hovering, selecting, or scrolling) trigger dynamic updates to the content advertisement area. When users interact with broadcast channel information, the system adjusts the visibility or content of adjacent advertisement slots accordingly. This feedback-based approach enhances user engagement by making the interface responsive to user behavior while maintaining relatively simple control logic that builds upon existing EPG interaction patterns.
Data Source
AI summary
A broadcast receiving apparatus is provided. The broadcast receiving apparatus may include a display, a storage configured to store a broadcast channel list and a CP channel list in which at least one of CP channels where content information provided by a content provider is mapped to is sequentially arranged, a communicator configured to communicate with a server providing Electronic Program Guide (EPG) information, an input interface configured to receive a user command and a processor configured to, in response to the user command being inputted, display an EPG UI including the broadcast channel list on the display, and the processor inserts a content advertisement including the CP channel information between broadcast channels included in a first page of the EPG UI and displays the content advertisement.