Electronic Shelf Label Personalized Task Control
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Solution Overview
Problem
Electronic shelf labels are limited to displaying prices, resulting in a monotonous user experience and poor functionality.
Innovation Solution
A method and system for controlling electronic shelf labels that identify user types, retrieve and generate tasks based on those types, and transmit them to the labels, allowing users to execute various tasks, enhancing learning and entertainment while shopping.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If electronic shelf labels are used only for displaying prices, then the device structure remains simple and cost-effective, but the user experience becomes monotonous and functionality is limited
Solution Approach 1:
The electronic shelf label system is transformed from a single-price display device into a multi-functional terminal that can execute various tasks including displaying price information, presenting task instructions, collecting user feedback, and providing personalized content. The control device manages multiple functions by sending different types of instructions to the same electronic shelf label, which executes them sequentially without requiring separate specialized devices for each function.
2Adaptability or versatility
If the electronic shelf label displays only static price information, then the display content remains simple and easy to manage, but user engagement and shopping experience are poor
Solution Approach 1:
The electronic shelf label transitions from displaying static price information to presenting dynamic, interactive content including task instructions, real-time user feedback collection, and personalized promotions. The display content changes based on the execution state of different tasks and user responses, making the system adaptive and engaging while maintaining centralized control through the control device.
Solution Approach 2:
The system implements feedback mechanisms where user responses to displayed tasks are collected and processed by the control device, which then adjusts subsequent task instructions or promotional content accordingly. This creates an interactive loop that enhances user engagement while managing complexity through centralized control logic.
3Adaptability or versatility
If personalized tasks and content are provided to users, then user engagement and satisfaction improve, but the system complexity and data processing requirements increase
Solution Approach 1:
The control device pre-prepares and stores multiple task templates and personalized content in advance, categorized by different user types and shopping scenarios. When a user interacts with the system, the control device retrieves and customizes appropriate pre-prepared content rather than generating everything in real-time, reducing processing complexity while maintaining personalization capability.
Data Source
AI summary
A method for controlling an electronic shelf label includes identifying a user type; retrieving a task type matching the user type from at least one preset task type according to the user type, the user type including at least one of a gender or an age of the user; generating a task based on the retrieved task type; presenting the task; and transmitting the task to an electronic shelf label.