Estimating Organic Web Traffic from Secured Sources
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Solution Overview
Problem
The increased use of secured search engines and social media platforms has limited the availability of reporting data, making it difficult for entities to accurately track and optimize their online marketing efforts, as they cannot determine the specific keywords or channels that drive traffic to their websites, leading to incomplete evaluations of their webpage performance and marketing campaign effectiveness.
Innovation Solution
A method is developed to estimate the missing reporting information from secured external sources by correlating it with more robust data from unsecured sources, allowing for the generation of a comprehensive report on organic traffic and revenue attribution, using a combination of SEO systems and computing processes to aggregate and analyze data from both secured and unsecured channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If secured search engines and social media platforms implement increased privacy measures, then user privacy and security are improved, but the availability and accuracy of reporting data for tracking marketing effectiveness deteriorates
Solution Approach 1:
The patent introduces an intermediary system that acts as a bridge between secured data sources (search engines, social media) and marketing analytics tools. This intermediary collects limited data points from secured sources and enriches them with contextual information from unsecured sources, enabling marketing effectiveness tracking without compromising user privacy or security measures implemented by secured platforms
Solution Approach 2:
The system creates a copy or representation of the data ecosystem that mirrors the structure and relationships of the original data flow. By replicating the data collection and processing architecture, the system can analyze marketing effectiveness using synthesized data that preserves analytical value while respecting the privacy constraints of secured platforms
2Reliability
If search engines restrict the amount of data reported, then data privacy and security are improved, but the ability to accurately track and optimize marketing channels deteriorates
Solution Approach 1:
The patent merges data from multiple sources - both secured and unsecured - to create a comprehensive view of marketing effectiveness. By combining the privacy-preserving nature of secured sources with the data-rich unsecured sources, the system achieves both privacy protection and accurate measurement of marketing channel performance
Solution Approach 2:
The system changes the parameters of data collection and processing to work within the constraints of secured platforms. Instead of requiring complete data reports, the system identifies and utilizes the limited available parameters from secured sources and supplements them with inferred or contextual data from unsecured sources, maintaining measurement precision within privacy boundaries
3Device complexity
If entities rely solely on traditional SEO data collection methods, then data processing simplicity is maintained, but the ability to evaluate webpage performance from external sources with restricted reporting deteriorates
Solution Approach 1:
The patent creates a universal data processing framework that can handle both traditional SEO data and the limited data from secured platforms. This multi-functional system can process diverse data types from multiple sources through a unified approach, enabling comprehensive performance evaluation while maintaining operational simplicity through standardized processing procedures
Data Source
AI summary
One embodiment includes a method for estimating web traffic to a website. The method includes obtaining a subset of first set of reporting information from a secured external source and a second set of reporting information from a unsecured external source. The first set of reporting information includes a corresponding set of secured reporting information which is not provided. The method also includes generating an estimation of the amount of traffic directed to the website from the secured external source by correlating the second set of reporting information with the first set of reporting information, and obtaining an estimated revenue value of the traffic from both the secured external source and unsecured external source based on the estimation of the amount of traffic directed to the website from the secured external source and an amount traffic directed to the website from the unsecured external source.