Home EV Charger Interface for Ad-Supported Charging Access
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Solution Overview
Problem
The high cost of home-based electric vehicle (EV) chargers and the need for effective methods to offset these costs, while also providing targeted advertising opportunities to users.
Innovation Solution
A system and method that detects user presence near a home-based EV charger, collects user information, and transmits charging-enabled parking space influenced media data to a user interface, which includes advertisements and incentives to offset the purchase price of the charger.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If home-based EV chargers are installed to provide convenience, then charging accessibility is improved, but installation and equipment costs increase
Solution Approach 1:
The EV charger is transformed from a simple charging device into a multi-functional platform that combines charging capabilities with targeted advertising delivery. The charger's display interface serves dual purposes: showing charging status and presenting personalized advertisements to users during charging sessions, thereby generating advertising revenue to offset installation and equipment costs.
Solution Approach 2:
A centralized server acts as an intermediary between advertisers and the EV charger system. The server collects user information, processes advertising content, and delivers personalized advertisements to the charger's display interface based on user profiles and charging behavior, enabling the charger to monetize user data while maintaining user convenience.
2Productivity
If user information is collected for targeted advertising, then advertising effectiveness is improved, but user privacy concerns increase
Solution Approach 1:
The system implements feedback loops where user responses to advertisements (clicks, purchases, or lack of interest) are continuously monitored and fed back to the server. This feedback refines user profiles and adjusts future advertising content, improving effectiveness while maintaining user control over their data through opt-in/opt-out mechanisms during charging sessions.
Data Source
AI summary
Methods, devices, and systems are disclosed for home based electric vehicle (EV) charging. According to one embodiment, a method is implemented on an EV charger for determining relative position of a mobile device to an EV charger in accordance with embodiments of the present disclosure. The method includes receiving known location data associated with a global position of the EV charger, wherein the known location data has an accuracy better than 10 centimeters, receiving first global navigation satellite system (GNSS) timestamped data associated with the EV charger from a first constellation of GNSS satellites, determining first GNSS location data based on the first GNSS timestamped data, and determining first GNSS error data based on the first GNSS location data and the known location data.