EV Charging Ad Delivery Using Profile-Based Preloading
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Solution Overview
Problem
There is a challenge in delivering targeted advertisements effectively over communication networks to users, as existing methods struggle to ensure that advertisements are received and read by users who are likely to find them useful, given the constraints of time and context during EV charging sessions.
Innovation Solution
A method and apparatus for delivering targeted advertisements to EV users by controlling a processing device that determines suitable advertisements based on user identification information, profile information, and advertisement characteristics, and transmits these advertisements to EV charging apparatuses or associated display devices during charging sessions, ensuring timely display and tracking of advertisement delivery and user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are transmitted over communication networks to EV users, then advertisement delivery is enabled, but the likelihood that users will actually receive and read the advertisement is low
Solution Approach 1:
The system determines and transmits advertisement information to the EV charging apparatus before the actual charging session begins. The processing device identifies suitable advertisements based on user profiles and charging expectations, preparing the advertisement content in advance so it is ready for display when the user arrives and connects their vehicle.
Solution Approach 2:
The system receives advertisement delivery information from the EV charging apparatus that confirms when the mobile energy storage device is connected and provides feedback on rendering of the target advertisement. This feedback loop allows the system to track whether advertisements are being displayed and delivered effectively to users during their charging sessions.
2Adaptability or versatility
If targeted advertisement information is transmitted to EV charging apparatuses during charging sessions, then user-specific advertising is achieved, but system complexity increases
Solution Approach 1:
The EV charging apparatus serves multiple functions: it charges the mobile energy storage device and simultaneously displays targeted advertisements. The processing device and display system are integrated into the existing charging infrastructure, allowing the same apparatus to perform both charging and advertising delivery without requiring separate dedicated systems.
Solution Approach 2:
The patent introduces a processing device as an intermediary that receives advertisement information, determines target advertisements based on user profiles and identification information, and transmits selected advertisements to the EV charging apparatus. This intermediary layer manages the complexity of targeted advertising by handling profile matching and advertisement selection centrally.
3Productivity
If advertisement display is implemented at EV charging apparatuses, then advertising revenue opportunities are created, but the time available for effective advertisement display is limited
Solution Approach 1:
The system determines and prepares advertisement information before the charging session begins, based on expectations of when charging will occur. By identifying and transmitting advertisement content in advance, the system maximizes the utilization of the limited display time during the actual charging session.
Solution Approach 2:
The system adjusts advertisement delivery based on user profiles, identification information, and advertisement characteristics. By changing parameters such as advertisement selection, timing, and content based on user-specific data, the system increases the effectiveness and value of advertisements displayed during the charging session.
Data Source
AI summary
System, apparatus and method may control charging a battery of one or more mobile energy storage and power consumption devices, such as installed on electric vehicles (EVs), and delivering a targeted advertisement, provided over a communication network, at an EV charging apparatus selected for charging the battery of the mobile energy storage and power consumption device of an EV, or by a software application on a computing device of an EV user which may perform functions of a process for EV charging.