EV Charging Session Triggered Content Delivery for Nearby Merchant Visits
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Solution Overview
Problem
Existing EV charging stations lack an efficient mechanism to deliver targeted content, such as advertisements, to EV drivers during their charging sessions, missing opportunities for localized marketing and user engagement.
Innovation Solution
The implementation of an EV charging station system that utilizes Plug and Charge technology and a content delivery process triggered by charging sessions, allowing for the targeted delivery of advertisements to user devices based on location and user preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If EV charging stations only provide charging functionality, then the charging function is simple and reliable, but the opportunity for content delivery and user engagement is lost
Solution Approach 1:
The charging station is enhanced to perform multiple functions: not only charging the EV battery but also delivering content (advertisements, information) to the user's device. The system acts as both a power supply device and a content delivery platform, utilizing the charging session as a trigger mechanism for targeted content distribution to nearby or connected devices.
2Ease of operation
If Plug and Charge technology is implemented for automatic authentication, then user convenience is improved, but system complexity increases
Solution Approach 1:
The Plug and Charge mechanism enables the EV and charging station to automatically authenticate and establish a charging session without manual intervention. The vehicle's onboard system and the charging station exchange credentials automatically, allowing the user to simply plug in and charge, with the system handling identification, authentication, and session initiation autonomously.
3Loss of information
If targeted content delivery is implemented during charging sessions, then user engagement and marketing opportunities increase, but information privacy requirements increase
Solution Approach 1:
A content provider acts as an intermediary between the charging station operator and the user's device. The content provider receives notification of the charging session, processes the targeted content delivery based on session information, and communicates with the user device, thereby mediating the information exchange and managing privacy considerations.
Data Source
AI summary
A system can detect that a charging session to charge a vehicle started at a charging station. In response, the system can identify a user associated with the vehicle and cause a user device of the user to present content that is targeted for the user. The targeted content is configured to promote having the user visit a nearby merchant while the vehicle is being charged at the charging station.