EV Charging Display Control for Context-Aware Information Delivery
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Solution Overview
Problem
Existing marketing communications at charging stations lack relevance in terms of time and location, resulting in wasted costs for both sellers and consumers, as they are not tailored to the specific context of the charging event or the electric vehicle's needs.
Innovation Solution
A method and arrangement for data management during a charging event, utilizing a control unit to collect and process charging event data and additional parameters such as location, time, and vehicle information to generate and display targeted output data on display elements, including recommendations for next charging stations and marketing communications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If marketing communications are distributed through displays at charging stations, then consumers are exposed to advertisements, but the advertisements are not targeted to the specific context of the charging event or the electric vehicle's needs, resulting in wasted costs
Solution Approach 1:
The patent applies local quality by tailoring marketing communications to the specific local context of each charging event. The control unit analyzes charging event data (such as charging duration, charging speed, vehicle type) and combines it with additional data (location, time, weather, traffic) to deliver customized advertisements and information that are relevant to that particular charging situation, rather than using generic blanket advertisements.
Solution Approach 2:
The patent utilizes parameter changes by dynamically adjusting marketing communications based on varying parameters of the charging event. The control unit monitors parameters such as charging progress, remaining time, vehicle characteristics, and environmental conditions, then modifies the displayed content accordingly - for example, showing different advertisements at different charging stages or adjusting content based on weather conditions and traffic patterns.
2Ease of manufacture
If generic marketing communications are displayed at charging stations, then implementation is simple, but the communications reach wrong consumers at wrong times and places
Solution Approach 1:
The patent applies universality by creating a multi-functional system that serves both charging operations and targeted marketing communication. The control unit performs multiple functions: monitoring charging events, collecting data from various sources, analyzing parameters, selecting appropriate marketing content, and displaying customized communications. This universal approach allows the system to handle diverse charging scenarios and deliver relevant information without requiring separate specialized systems.
Solution Approach 2:
The system applies self-service by automatically collecting charging event data, analyzing relevant parameters, and generating targeted marketing communications without manual intervention. The control unit autonomously processes charging data, retrieves additional data from databases or external sources, determines the most relevant advertisements and information, and displays them on the display element, eliminating the need for manual content curation.
3Reliability
If charging event data and additional parameters are collected and processed to generate targeted output data, then relevant information is delivered at the right time, but data processing complexity increases
Solution Approach 1:
The patent applies preliminary action by pre-collecting and storing additional data (such as location information, time data, weather conditions, traffic patterns, and service provider information) in databases before they are needed. The control unit has pre-established criteria and algorithms for analyzing charging event data and matching it with relevant marketing content. This preliminary preparation reduces the real-time processing burden during actual charging events, as the system only needs to retrieve and match data rather than gather and analyze everything from scratch.
Data Source
AI summary
An information delivery arrangement (1) and a method for data management during a charging event of an electric vehicle (2) is provided. The arrangement comprises at least one charging point (3), a display element (36) and at least one control unit (6). The at least one control unit identifies an ongoing charging event, receives charging event data related to at least one of the charging event and the electric vehicle (2) being charged during on ongoing charging event, and receives at least one piece of additional data. The at least one control unit (6) generates output data based on at least the charging event data and the received additional data, and causes the display element to display the output data during the charging event.