EV Power Control Incentives Through Reduced Internet Ad Display
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Solution Overview
Problem
Existing systems do not effectively facilitate power control with electrified vehicles, leading to user stress from advertisements during Internet usage, which hinders active participation in demand and supply adjustments.
Innovation Solution
A server system that generates a program command to reduce advertisements on user terminals when electrified vehicles agree to perform power control, adjusting the frequency and duration of advertisements based on the vehicle's contribution to power control, time of day, and type of energy generated.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisements are displayed on user terminals during Internet usage, then advertising revenue is generated, but user stress increases and user satisfaction decreases
Solution Approach 1:
The patent changes the parameter of advertisement display frequency based on power control participation status. Users who participate in power control receive reduced advertisement distribution, while non-participants receive normal advertisement distribution. This parameter change resolves the contradiction by making advertisement exposure conditional on user behavior that benefits the power grid.
Solution Approach 2:
The system implements feedback by monitoring whether users participate in power control requests and adjusting advertisement distribution accordingly. The server receives information about power control participation and uses this feedback to dynamically adjust the quantity of advertisements distributed to specific terminals, creating a closed-loop system that resolves the contradiction between revenue generation and user satisfaction.
2Productivity
If users are encouraged to participate in power control, then demand and supply adjustment is facilitated, but additional incentive mechanisms are required
Solution Approach 1:
The patent makes the advertisement distribution system serve multiple functions: it continues to generate advertising revenue while simultaneously acting as an incentive mechanism for power control participation. By reducing advertisements for participants, the system uses an existing service (advertisement distribution) to achieve an additional goal (encouraging power control participation) without adding separate incentive infrastructure.
Solution Approach 2:
The system allows users to self-select into power control participation based on their own preferences and needs. Users who want reduced advertisement exposure can voluntarily participate in power control requests, and the server automatically applies the advertisement reduction without requiring manual intervention or complex administrative processes. This self-service approach simplifies the incentive mechanism while maintaining effectiveness.
3Object-affected harmful factors
If advertisement distribution is reduced for power control participants, then user satisfaction increases, but advertising revenue decreases
Solution Approach 1:
The patent implements dynamic advertisement distribution that adjusts in real-time based on power control participation status. Rather than a static reduction for all users, the system dynamically modifies advertisement delivery to individual terminals based on their participation in power control requests. This dynamic approach allows the system to optimize the balance between user satisfaction and revenue by targeting reductions only to participants while maintaining normal distribution for non-participants.
Data Source
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AI summary
A server (100) includes an acquisition unit (103) configured to acquire information on power control including at least one of power supply from an electrified vehicle (10) to an electric power system (PG) and charge from the electric power system (PG) to the electrified vehicle (10), and a control unit (101) configured to control display during use of an Internet service with a terminal (12) owned by a user (11) of the electrified vehicle (10). The control unit (101) is configured to, when the electrified vehicle (10) accedes to a request to perform the power control, generate a program command to reduce display of advertisements on the terminal (12) as compared to when the electrified vehicle (10) does not accede to the request to perform the power control.