Event-Based Service Targeting via Mobile Bidding
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Solution Overview
Problem
Traditional advertising methods are broad and ineffective, failing to target interested consumers at the right time and location, leading to missed opportunities for product or service sales.
Innovation Solution
An event-based service that utilizes wireless mobile communications to offer products and services specifically at events like tradeshows, concerts, or airports, allowing providers to bid for advertising space and offer services/products to attendees via mobile devices, enabling targeted and timely advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional broad advertising methods are used, then advertising coverage is wide, but advertising effectiveness is low and resources are wasted on uninterested consumers
Solution Approach 1:
The patent applies local quality by delivering advertising content specifically to consumers at event locations where they are most interested, rather than using uniform broad-casting. The system targets advertisements to specific geographic areas (event venues) and specific time periods (during events), ensuring advertising resources are concentrated where they generate maximum effectiveness and minimize waste on uninterested audiences.
Solution Approach 2:
The system performs preliminary action by pre-positioning advertising content and services at event locations before consumers arrive or while they are present. Providers can set up their service offerings in advance, and the system prepares targeted advertisements to be delivered at the optimal moment when consumers are most receptive, improving conversion rates and reducing wasted advertising spend.
2Loss of time
If traditional advertising is placed in advance, then advertising can be scheduled, but it is not provided when the product or service is most needed by consumers
Solution Approach 1:
The patent implements dynamics by making advertising delivery flexible and responsive to real-time conditions rather than following a fixed schedule. The system dynamically adjusts when and where advertisements are delivered based on event occurrences, consumer presence at locations, and demand signals. This allows advertising to reach consumers at the precise moment they need services, capturing sales opportunities that static advance advertising would miss.
Solution Approach 2:
The system uses feedback mechanisms to monitor consumer behavior, event developments, and service demand in real-time. This feedback information is used to adjust advertising delivery timing and content, ensuring that services are promoted when consumers are most likely to purchase. The feedback loop enables the system to respond to changing conditions and optimize the timing of service delivery to match actual consumer needs.
3Measurement precision
If broad advertising is used to reach potential consumers, then coverage is extensive, but the advertising misses interested consumers and reaches uninterested ones
Solution Approach 1:
The patent applies local quality by concentrating advertising efforts in specific event locations and geographic areas where interested consumers are present, rather than dispersing resources across broad regions. This localized approach improves targeting accuracy by focusing on areas with high concentrations of potential customers who are actively seeking services, while maintaining sufficient coverage within those targeted zones to reach all interested consumers.
Data Source
AI summary
An event based service provides services and/or products based on an event. Services/products are made available to persons attending an event. Services, products, and/or advertisements can be made available to persons via wireless mobile communications devices. The services/products can be made available to persons attending an event. Services/products can be made available while the event is occurring. Additionally, advertising space is auctioned allowing the ability to bid for advertising space for advertising services/products via the event based service. Individual providers can offer services/products to a group of people at the same location, and at a time that people may be most interested in the services/products. Access to the event based service can be via service provider offered access points. An individual provider's device can act as a server that enables services/products to be purchased. An individual provider's device can act as a network gateway that enables services/products to be purchased.