Social Network Event Filtering Pipeline for Audience Targeting

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Solution Overview

Problem

Organizations using social networking services face challenges in monitoring and tracking relevant events generated by members and external websites, leading to missed opportunities for enhancing their public image and targeting audiences due to the overwhelming volume of data.

Innovation Solution

A system and method that utilizes a centralized notification hub to filter and prioritize events through analytic pipelines, assigning scores to content attributes and applying member-selected preferences, reducing the burden on administrative members by focusing on the most relevant events in real-time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If organizations manually monitor and review events generated by members and external websites, then they can identify relevant events, but the time and resources required increase significantly due to the overwhelming volume of data

Engineering Contradiction:
Improveevent relevance identificationVSAvoidtime to review events
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary filtering and scoring of events before they reach organizational members. Analytic pipelines pre-process events from members and external websites, assigning relevance scores and applying filters in advance, so that when events are presented to organizational members, they are already prioritized and ready for review.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary system consisting of analytic pipelines and filtering mechanisms that stand between the raw event sources (members and external websites) and the organizational members. This intermediary layer automatically processes, scores, and filters events, reducing the manual review burden while maintaining identification accuracy.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If organizations review all generated events to ensure comprehensive monitoring, then they can identify all relevant events, but the resources and effort required become unsustainable

Engineering Contradiction:
Improvecomprehensive event monitoringVSAvoidorganizational efficiency
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The system changes the parameters of event processing by introducing relevance scoring and multi-criteria filtering. Instead of treating all events equally, the system assigns numerical scores based on multiple parameters (source reliability, content relevance, engagement metrics) and filters events based on threshold values, enabling efficient prioritization without sacrificing comprehensive monitoring of high-value events.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent applies partial action by focusing resources on filtering and scoring the most relevant events rather than attempting to manually review every single event. The system processes all events through automated pipelines but prioritizes organizational members' attention on events that meet specific relevance thresholds, achieving reliable monitoring of critical events without the unsustainable effort of reviewing everything.

Inventive Principle:
Principle #16Partial or excessive action

3Ease of operation

If a centralized notification hub is implemented to filter and prioritize events, then the burden on administrative members is reduced, but the system complexity increases

Engineering Contradiction:
Improveadministrative member burdenVSAvoidnotification system structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The centralized notification hub performs multiple functions within a single system architecture: it aggregates events from diverse sources (members and external websites), applies automated filtering, calculates relevance scores, prioritizes events, and delivers notifications. This multi-functional approach consolidates complexity into a unified system rather than requiring separate tools for each function.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The notification hub operates autonomously by automatically filtering, scoring, and prioritizing events without requiring manual configuration or intervention for each event. The system self-manages the complexity of processing diverse event sources and applies consistent filtering rules, freeing administrative members from the burden of manual event evaluation while containing system complexity within the automated hub itself.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS10230775B2Message pipeline for suggesting audiences of third-party published articles
Publication Date: 2019.03.12 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10230775B2 patent drawing
  • US10230775B2 patent drawing
  • US10230775B2 patent drawing

AI summary

The disclosed systems and methods are directed to monitoring events generated by a social networking service and determining whether the generated events relate to members of the social networking service. The events may be generated by members of the social networking service or by external websites being monitored by the social networking service. When the social networking service determines that an event relates to a given member, the social networking service may update the given member accordingly. The social networking service further conducts various types of processing on content associated with the event to determine whether the given member should be notified of the event. The types of processing performed on the content associated with the event depend on whether the event was generated by a member of the social networking service or by an external website. This processing helps to raise the given member's awareness of meaningful events.