Event Invite Media Overlays for Unified Event Planning

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Solution Overview

Problem

Event planning in content sharing platforms is difficult due to the lack of easy ways to surface important event details, notify users about updates, and organize events effectively.

Innovation Solution

A content sharing platform provides functionality for creating custom event invite media overlays that include event details, allowing users to invite others, join events, chat with attendees, receive notifications, and log event actions, with visual indicators on event locations and automatic media content addition.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If users manually organize event details through separate messaging, then event communication is possible, but event planning efficiency is low and important details are hard to surface

Engineering Contradiction:

Improveevent planning efficiencyVSAvoidtime to organize event details

Core Design Contradiction:

ProductivityVSLoss of time

Solution Approach 1:

The patent combines event details, media content, and communication into a single integrated event invite object. This merging eliminates the need for separate messaging to coordinate event details, as all information is consolidated in one shareable invite that automatically surfaces when recipients join the event.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The event invite is prepared in advance with all necessary details (date, time, location, media) before being sent to recipients. This preliminary organization of all event information in a structured format eliminates the need for recipients to search through multiple messages to find event details.

Inventive Principle:

Principle #10Preliminary action

2Reliability

If users send event invites through traditional messaging, then invitations can be delivered, but updates and notifications are difficult to communicate effectively

Engineering Contradiction:

Improveevent update notification reliabilityVSAvoidease of notifying attendees

Core Design Contradiction:

ReliabilityVSEase of operation

Solution Approach 1:

The system implements automatic feedback mechanisms where the event organizer receives real-time notifications when recipients join the event, and all participants automatically receive updates when event details change. This feedback loop ensures reliable communication of both initial invites and subsequent updates without manual intervention.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The event invite object serves as an intermediary that automatically manages the distribution of updates to all participants. When the organizer modifies event details, the system automatically redistributes the updated invite to all recipients, eliminating the need for manual re-notification.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Adaptability or versatility

If users create detailed event structures, then event organization is comprehensive, but the system complexity increases

Engineering Contradiction:

Improveevent organization capabilityVSAvoidevent planning system complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The event invite object serves multiple functions simultaneously: it acts as an invitation, contains event details, stores media content, enables communication through integrated chat, and provides automatic notification distribution. This multi-functionality in a single object achieves comprehensive event organization without increasing system complexity.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent nests multiple elements within the event invite structure: event details are nested within the invite object, media content is nested within the invite, and communication channels are nested within the same structure. This nested organization allows comprehensive functionality while maintaining a simple user-facing interface.

Inventive Principle:

Principle #7Nested doll (Nesting)

Data Source

PatentUS12556499B2Event planning in a content sharing platform

Publication Date: 2026.02.17 SNAP INC

AI summary

Systems and methods are provided for receiving a selection to add an event invite media overlay to a media content item, receiving content to be added to the event invite media overlay, the content corresponding to an event, and adding to the event invite media overlay, the content corresponding to the event to generate a custom event invite media overlay. The systems and methods further comprise causing display of the custom event invite media overlay on the media content item, receiving at least one user to which to send an invite to the event, and sending, to a second computing device associated with the at least one user, an invite to the event, the invite comprising the custom event invite media overlay and the media content item.