Automated Event Marketing Portfolio Selection System
Solution Overview
Problem
Businesses face challenges in effectively identifying and selecting relevant marketing events that align with their objectives, often resulting in ineffective event management due to the complexity of juggling multiple factors and lack of clear visibility into competitors, audience engagement, and market strategies.
Innovation Solution
A computer-based system that integrates and automates the event marketing portfolio planning and management process, providing real-time visibility and enabling organizations to practice fact-based decision-making, refine event portfolios, and create persuasive brand experiences by categorizing and filtering events through multiple databases and generating detailed reports.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If businesses manually manage multiple marketing factors simultaneously, then they can maintain control over event selection, but they experience dropped balls and ineffective event management due to complexity
Solution Approach 1:
The patent segments the complex event management process into distinct automated components: event data collection from multiple sources, filtering based on predefined criteria, scoring and ranking systems, and report generation. This segmentation transforms the manual juggling of multiple factors into a structured automated workflow, improving reliability while managing complexity.
Solution Approach 2:
The patent introduces an automated filtering and scoring system as an intermediary between raw event data and decision-making. This intermediary processes events through multiple filters (relevance, audience match, competitor presence) and assigns scores, thereby reducing the complexity of direct manual evaluation while maintaining reliable event selection.
2Loss of information
If businesses attempt to analyze multiple factors simultaneously including competitors, audience engagement, and market strategies, then they can make comprehensive decisions, but they experience dropped balls and lack clear visibility
Solution Approach 1:
The patent segments the analysis of multiple factors into distinct automated modules: competitor presence detection, audience engagement metrics, market strategy alignment, and event relevance filtering. Each module processes specific information independently, then integrates results into comprehensive reports, improving visibility while managing analysis complexity.
Solution Approach 2:
The patent implements feedback mechanisms where the automated system continuously monitors event outcomes, audience engagement, and competitor responses. This feedback is fed back into the filtering and scoring processes, allowing the system to refine its analysis of competitors and market strategies over time, improving visibility through iterative learning.
3Productivity
If businesses use automated filtering systems to identify events, then they can improve efficiency and reduce manual effort, but they require sophisticated systems that integrate multiple databases and data sources
Solution Approach 1:
The patent designs the automated filtering system with universal interfaces that can connect to multiple event databases, competitor information sources, and audience data repositories. The system performs multiple functions (data collection, filtering, scoring, reporting) through a unified platform, improving productivity while managing integration complexity through standardized multi-functional architecture.
Data Source
AI summary
An embodiment for method for identifying and selecting events and routing them into the marketing mix, creating event marketing and marketing portfolios. In the method, events may be extracted from a database of events. The extracted events may then be passed through one or more manual or automatic data filters to identify one or more events that correspond to a predetermined goal of an enterprise (e.g., increase sales, increased product recognition, etc). Information concerning the corresponding events may then be provided in the form of a report.