Event Trigger Data String for Flexible Content Insertion
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Solution Overview
Problem
Current content distribution systems lack flexibility in allowing multiple suppliers and downstream providers to participate in content insertion or replacement, limiting the range of options and targeting of audiences.
Innovation Solution
An advanced event trigger scheme is implemented, where event data is embedded in the content stream, allowing for multiple event sources to receive control commands from an advanced event controller, enabling flexible insertion or replacement of content, such as advertisements and announcements, across various delivery technologies.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If basic event trigger mechanisms are used for content insertion, then content replacement functionality is provided, but flexibility and adaptability for multiple suppliers and event types are limited
Solution Approach 1:
The patent segments the event trigger system into distinct components: event trigger data structures with separate fields for event source identification, event command identification, and command-dependent payloads. This segmentation allows multiple suppliers and event types to coexist in a structured manner, enabling flexibility without overwhelming system complexity.
Solution Approach 2:
The patent implements a universal event trigger data structure that can accommodate multiple event sources, multiple command types, and various payloads through a standardized format. This multi-functional approach allows a single system to handle diverse content insertion scenarios while maintaining manageable complexity through standardization.
2Adaptability or versatility
If multiple event sources and command types are supported, then content distribution flexibility is improved, but data structure complexity increases
Solution Approach 1:
The patent applies local quality by making the data structure adaptable at specific locations: the payload field changes its nature based on the command type, and the event source identification allows different data formats from different suppliers. This localized adaptability enables diverse event options while keeping the overall structure manageable through context-specific variations.
3Measurement precision
If advanced event trigger data structures are implemented, then audience targeting precision is improved, but processing requirements increase
Solution Approach 1:
The patent implements preliminary action by pre-structuring event trigger data with all necessary information (event source, command type, payload) encoded in advance. This allows downstream systems to process events with high precision through straightforward parsing of the pre-organized data structure, reducing the need for complex real-time processing while maintaining high audience targeting specificity.
Data Source
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Figure 2
AI summary
An event trigger data string (16) is formulated and added to digital content for distribution to an audience via broadcast, satellite, cable or any other technology. The event trigger data string (16) includes identification of an event source (24), identification of an operation to be performed, and a payload. A controller (22) reads the data string (16) and outputs a command to an appropriate event source (24) for alteration of a digital content stream based upon the identified operation. The payload may, for example, identify an advertisement or notice to be spliced into or out of the digital content stream. Such event trigger data strings (16) may be added to many different digital content streams, and a router or switching component (18) may distribute the streams to systems (20) that disseminate them to the audience (30). The technique enables interaction with different event sources (24), and allows command of multiple different operations by these event sources (24).