Event-Triggered AR Reward Experiences for Low-Complexity Engagement
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Solution Overview
Problem
Existing marketing strategies fail to engage consumers effectively due to the high cost and technical complexity of augmented reality (AR) technologies, lacking customer-centric, value-driven experiences that contribute to brand loyalty and marketing efficiency.
Innovation Solution
An AR Reward Experience system that enables marketers to create and deploy engaging AR campaigns through a web interface, offering rewards such as cash, points, or physical items, tailored for specific marketing objectives, and accessible to a wider range of marketers with minimal technical barriers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional marketing methods (email, texting, in-app notifications) are used, then implementation is simple and cost-effective, but consumer engagement is low and attention capture fails
Solution Approach 1:
The patent changes the fundamental parameters of marketing communication by introducing augmented reality technology, transforming static 2D ads into interactive 3D experiences. This enables consumers to engage with products in a immersive environment, significantly improving engagement effectiveness while maintaining operational simplicity through automated AR trigger mechanisms
2Productivity
If augmented reality (AR) technology is implemented, then consumer engagement and experience are enhanced, but cost and technical complexity increase
Solution Approach 1:
The patent introduces an intermediary AR trigger mechanism that bridges traditional marketing systems and AR experiences. This trigger acts as a mediator, receiving user data from existing marketing channels and automatically initiating AR experiences without requiring complex manual setup, thereby reducing technical complexity barriers
Solution Approach 2:
The patent creates simplified copies of complex AR experiences through standardized AR trigger packages. Instead of requiring marketers to build custom AR applications, the system provides pre-configured AR trigger templates that can be deployed with minimal technical effort, effectively copying the complexity away while preserving engagement quality
3Illumination intensity
If one-time high-cost AR initiatives are used, then visual appeal and brand awareness are improved, but tangible value and customer retention are lacking
Solution Approach 1:
The patent establishes continuous useful action by enabling ongoing AR experiences that provide tangible rewards and value to customers. Rather than one-time visual displays, the system creates continuous engagement loops where customers receive AR triggers, interact with products, earn rewards, and return for more experiences, building long-term retention and reliability
Solution Approach 2:
The patent implements feedback mechanisms within AR experiences where customer interactions and rewards are tracked and fed back into the marketing system. This enables personalized AR triggers based on customer behavior, creating a closed-loop system that continuously improves engagement and delivers tangible value, strengthening customer retention
Data Source
AI summary
An Event Triggered Augmented Reality (AR) Reward Experience is provided comprising an AR enabled device (cell phones, tablets, smart watches, vision goggles, etc.) for receiving a triggered reward experience from a source thereof, and for allowing an end user to locate a selected object within a viewing screen of the AR enabled device. When the selected object is located, the AR enabled device indicates a designated reward for the user. The triggered reward experience may come when the end user begins the AR Reward Experience, or alternatively, upon completion of a commercial transaction, for which An AR Reward Experience has been created.