Event-Triggered AR Reward Experiences for Low-Barrier Marketing
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Solution Overview
Problem
Existing marketing strategies fail to engage consumers effectively due to the high cost and technical complexity of augmented reality (AR) technologies, resulting in missed opportunities for establishing consumer connections and long-term brand loyalty.
Innovation Solution
An AR Reward Experience system that enables marketers to create and deploy engaging AR campaigns through a user-friendly web interface, offering rewards such as cash, points, or physical items, tailored for specific marketing objectives, and accessible to a wider range of marketers with minimal technical barriers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional marketing methods (email, texting, in-app notifications) are used, then they are easy to implement and low cost, but they become increasingly ineffective and fail to capture consumer attention
Solution Approach 1:
The patent transforms marketing from static, repetitive messages to dynamic, interactive AR experiences. By changing the fundamental parameter of communication from 2D digital media to 3D spatial interaction, the system creates memorable consumer experiences that drive engagement and retention while maintaining ease of deployment through automated AR object placement and reward delivery.
2Reliability
If AR marketing campaigns are implemented, then consumer engagement and brand loyalty improve, but costs and technical complexity increase
Solution Approach 1:
The patent uses virtual AR objects as digital copies that can be placed in physical environments without requiring actual physical modifications. These virtual objects serve as placeholders for physical products or brand elements, enabling marketers to create immersive experiences using computational resources rather than complex physical infrastructure, thus reducing overall system complexity.
Solution Approach 2:
The patent introduces AR objects as intermediary elements between the brand and consumer. These objects act as mediators that bridge the physical and digital worlds, enabling engagement without requiring direct complex interactions. The AR objects handle the technical complexity by providing pre-configured virtual representations that automatically respond to consumer actions, simplifying the overall system architecture.
3Reliability
If AR marketing campaigns are implemented, then consumer engagement and brand loyalty improve, but implementation costs increase
Solution Approach 1:
The patent creates a universal AR object framework that can serve multiple marketing functions simultaneously. A single AR object system can drive brand awareness, product information delivery, engagement, and retention all through one unified platform, eliminating the need for separate marketing initiatives and optimizing budget allocation across diverse marketing objectives.
Solution Approach 2:
The patent implements self-service AR objects that automatically perform marketing functions without requiring continuous human intervention. The objects autonomously track consumer interactions, deliver rewards, and provide information based on pre-configured parameters, reducing operational costs while maintaining high engagement levels through automated personalized experiences.
Data Source
AI summary
An Event Triggered Augmented Reality (AR) Reward Experience is provided comprising an AR enabled device (cell phones, tablets, smart watches, vision goggles, etc.) for receiving a triggered reward experience from a source thereof, and for allowing an end user to locate a selected object within a viewing screen of the AR enabled device. When the selected object is located, the AR enabled device indicates a designated reward for the user. The triggered reward experience may come when the end user begins the AR Reward Experience, or alternatively, upon completion of a commercial transaction, for which An AR Reward Experience has been created.