Event-Triggered Electronic Messaging Platform for Campaign Optimization

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Solution Overview

Problem

Conventional electronic communication systems lack the ability to systematically generate appropriate content and track dispatched messages, making electronic communication campaigns less effective compared to traditional print mediums.

Innovation Solution

A communications platform that includes modules for event listening, trigger actions, multi-variant testing, and data collection, allowing users to configure and optimize electronic messaging campaigns by detecting events, performing actions, and analyzing data to improve message performance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If conventional electronic communication services are used to transmit messages, then communication cost is reduced, but message effectiveness and tracking capability deteriorate

Engineering Contradiction:

Improvecommunication costVSAvoidmessage effectiveness

Core Design Contradiction:

Loss of energyVSReliability

Solution Approach 1:

The system implements comprehensive tracking and analytics that provide feedback on message performance, recipient engagement, and campaign effectiveness. This enables marketers to measure and optimize message effectiveness while maintaining the cost efficiency of electronic communication channels.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system performs preliminary actions by systematically generating appropriate content before message transmission, using event listening and trigger actions to prepare personalized messages in advance. This ensures message effectiveness is improved before deployment, not after.

Inventive Principle:

Principle #10Preliminary action

2Ease of operation

If conventional electronic communication services are used without systematic content generation, then operational simplicity is maintained, but content quality and personalization deteriorate

Engineering Contradiction:

Improveoperational simplicityVSAvoidcontent quality

Core Design Contradiction:

Ease of operationVSManufacturing precision

Solution Approach 1:

The system performs self-service by automatically listening for events, generating appropriate content, and triggering personalized messages without requiring manual intervention for each communication. This maintains operational simplicity for users while achieving high content quality through automated intelligent processing.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system performs preliminary content generation and personalization actions before message transmission, using event data and configured templates to create high-quality customized content in advance. This separates the complex content creation process from the simple message sending operation.

Inventive Principle:

Principle #10Preliminary action

3Device complexity

If conventional electronic communication services are used without tracking capabilities, then system complexity is reduced, but ability to optimize and measure performance deteriorates

Engineering Contradiction:

Improvesystem complexityVSAvoidperformance tracking

Core Design Contradiction:

Device complexityVSMeasurement precision

Solution Approach 1:

The system implements comprehensive tracking and analytics that provide feedback on message performance, recipient engagement, and campaign effectiveness. This enables data-driven optimization of communication strategies while maintaining manageable system complexity through integrated monitoring.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS11456980B2Systems and methods for distributed electronic communication and configuration

Publication Date: 2022.09.27 CORDIAL EXPERIENCE INC

AI summary

A system, comprising: at least one hardware processor; at least one executable software module that, when executed by the hardware processor, performs operations comprising: detecting a first event associated with a contact; in response to detecting the first event: collecting environment data associated with the first event; selecting a first of a plurality of actions based at least in part on the environment data; and performing the first action.