Event User Item Data Analysis for Personalized Marketing
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Solution Overview
Problem
Current check-in apps fail to provide value-added services by not allowing for the collection and analysis of specific product preferences and trends among users with diverse backgrounds at events, limiting personalized content and advertising opportunities.
Innovation Solution
A system and method for registering users and items associated with them at events, storing event-user-item information in a database, and analyzing this data to provide item preferences and trend analysis, enabling tailored marketing and product insights.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If current check-in apps are used for event registration, then users can check in and connect socially, but the apps cannot provide personalized content or product trend analysis due to lack of item data collection
Solution Approach 1:
The patent combines the check-in function with item registration into a single integrated system. When users check in at an event, they simultaneously register items they are using or interested in, merging two data collection processes into one unified workflow that captures both user presence and product information without requiring separate systems
Solution Approach 2:
The system serves multiple functions: it acts as a check-in system for event attendance tracking, a registration system for item data collection, and an analysis system for generating product trends and preferences. This multi-functional approach allows the same infrastructure to support social connection, data collection, and analytical insights without requiring separate dedicated systems
2Adaptability or versatility
If general event content is provided to all attendees, then all users receive relevant event information, but personalized content and targeted advertising cannot be delivered due to lack of individual user item data
Solution Approach 1:
The system collects item preference data from users during the check-in process at the event, performing preliminary data collection before personalization is needed. This advance collection of item information enables subsequent personalized content delivery and targeted advertising without requiring additional data gathering steps later
3Quantity of substance
If detailed item registration is implemented at events, then comprehensive product preference data can be collected, but the data collection process becomes more complex and time-consuming for users
Solution Approach 1:
The patent merges item registration with the existing check-in process, so users register both their attendance and their items in a single unified action. This combination eliminates the need for separate registration steps, maintaining ease of operation while capturing comprehensive item data
Solution Approach 2:
The system allows users to automatically associate items with their check-in through simple interactions, such as scanning item codes or selecting from pre-configured item lists. This self-service approach enables comprehensive data collection without requiring complex manual entry or extensive user effort
Data Source
AI summary
A system, method and program product for analyzing product preferences and providing trend analysis for a gathering of individuals at an event. An infrastructure is disclosed having a system for setting up and managing an event; a system for registering users physically attending the event; a system for registering items associated with the users and storing event-user-item (EUI) information in an EUI database; and an analysis system for analyzing EUI information to provide item preferences and trend analysis.