E-Wallet Promotion Code Automation via Consumer Data Matching
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Solution Overview
Problem
In electronic commerce, manually-entered promotion codes require consumers to remember and manually input codes, leading to inefficiencies and viral distribution, making it difficult for retailers to target and measure promotional incentives effectively.
Innovation Solution
An electronic wallet platform facilitates promotions by obtaining consumer identification and transaction data, retrieving applicable tokens from a consumer enrollment database, and determining their applicability based on rules stored in an offers registry database, providing the token to the merchant before payment authorization, thus eliminating the need for manual code entry and enabling targeted promotions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If manually-entered promotion codes are used, then consumers can access promotional discounts, but the process requires manual code entry and memorization which reduces efficiency and consumer experience
Solution Approach 1:
The system enables self-service by automatically retrieving and applying promotion codes without requiring consumer intervention. The e-wallet platform autonomously queries the promotion code database, retrieves applicable codes based on transaction data, and applies them to the order, eliminating the need for manual code entry by consumers.
Solution Approach 2:
The system performs preliminary action by pre-storing promotion codes in the e-wallet platform and pre-establishing the association between consumer profiles, transaction criteria, and applicable promotion codes. This allows the system to automatically determine and apply the correct promotion code before the consumer completes the transaction, eliminating the need for last-minute manual entry.
2Adaptability or versatility
If promotion codes are distributed through multiple communication channels, then consumers can access promotional offers, but viral distribution makes it difficult for retailers to target and measure promotional effectiveness
Solution Approach 1:
The system implements feedback by automatically capturing and reporting promotion code usage data back to the retailer. The e-wallet platform tracks which promotion codes are retrieved and applied, associating this information with specific consumer profiles and transactions. This enables retailers to measure promotional effectiveness and target future promotions based on actual usage patterns and consumer behavior data.
Solution Approach 2:
The system achieves universality by creating a centralized promotion code management platform that serves multiple functions: storing promotion codes, determining applicability based on transaction data, automatically applying codes, and tracking usage for measurement purposes. This single platform handles the entire promotion lifecycle across multiple distribution channels while maintaining centralized control and measurement capability.
3Productivity
If automated e-wallet promotion code retrieval is implemented, then the promotion process is streamlined and consumer experience is improved, but system complexity increases with additional databases and processing steps
Solution Approach 1:
The system merges multiple functions into the e-wallet platform: consumer profile storage, transaction data processing, promotion code database storage, promotion code retrieval logic, and usage tracking. By consolidating these functions into a single integrated platform rather than separate systems, the architecture manages complexity while enabling automated promotion code retrieval and application.
Data Source
AI summary
An electronic wallet platform obtains, from a check-out web page of a merchant, (i) a unique identification of a given consumer, of a plurality of consumers, who is purchasing at least one item from the merchant in an on-line transaction, and (ii) associated transaction data. The electronic wallet platform supplies, to a transaction qualification service, the unique identification of the given consumer; and retrieves, from a consumer enrollment database, a record wherein at least one useful token is stored in association with the unique identification of the given consumer. The transaction qualification service determines, based on rules from an offers registry database, whether the at least one useful token is applicable to the on-line transaction. The rules are stored in the offers registry database in association with the at least one useful token, and the rules take into account at least one of the unique identification of the given consumer and the associated transaction data in determining the applicability. If, based on the determining step, the at least one useful token is applicable to the on-line transaction, a further step includes providing the at least one useful token to the merchant, using the transaction qualification service and the electronic wallet platform. The at least one useful token is provided to the merchant prior to payment card authorization, clearing, and settlement for the on-line transaction.