Exhibition Support Device Using Image Recognition

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Solution Overview

Problem

Existing exhibition systems fail to provide engaging experiences for users by not offering relevant information beyond what is available in paper brochures or websites, and the installation of communication electrodes compromises the appearance of display items.

Innovation Solution

An exhibition supporting system that includes a recognition result information acquisition unit, an exhibition information acquisition unit, and a display unit, utilizing image recognition technology to provide exhibition-related information to users through a terminal device without the need for additional equipment at exhibition booths.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If communication electrodes are installed in exhibition booths to enable information collection, then information collection capability is improved, but device complexity and installation workload increase

Engineering Contradiction:
Improveinformation collection capabilityVSAvoidinstallation complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent replaces physical communication electrodes with image data captured by cameras. The camera captures images of display items, and image recognition technology extracts information from these images, creating a virtual copy of the information collection function without requiring physical electrode installation in exhibition booths

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent substitutes the mechanical/electrical system of communication electrodes with an optical system using cameras and image recognition. Instead of using electrical contacts to transmit information, the system uses light capture and digital image processing to achieve the same information collection goal

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Loss of information

If communication electrodes are installed in exhibition booths, then information collection is enabled, but appearance of display items is compromised

Engineering Contradiction:
Improveinformation collection capabilityVSAvoidappearance of display items
Core Design Contradiction:
Loss of informationVSShape

Solution Approach 1:

The patent uses image capture and digital processing to collect information about display items, replacing the need for physical electrodes that would attach to or be mounted on display items. This preserves the original appearance of display items while achieving the same information collection function through optical copying

Inventive Principle:
Principle #26Copying

3Loss of information

If traditional information delivery methods are used (paper brochures, websites), then information is provided to users, but user engagement is insufficient

Engineering Contradiction:
Improveinformation deliveryVSAvoiduser engagement
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent implements a feedback mechanism where the system captures images of display items users are interested in, automatically recognizes the items through image recognition, and delivers relevant information back to the user. This closed-loop feedback system enhances engagement by making information delivery automatic, personalized, and context-aware rather than requiring users to manually search through brochures or websites

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system enables self-service information delivery by automatically capturing images, recognizing display items, and providing information without requiring users to manually interact with brochures or navigate websites. The system serves itself by using the user's camera input to automatically retrieve and deliver relevant exhibition information

Inventive Principle:
Principle #25Self-service

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances user engagement by providing necessary information without compromising the appearance of display items, reducing installation workload and costs for exhibition organizers, and offering a seamless user experience.

Implementation Method 1

an image recognition engine configured to determine recognition result information on a display item in accordance with image information on the display item

Methodology Applied
Scientific EffectImage recognition: Image Processing

Data Source

PatentUS12154339B2Exhibition support device, exhibition support system, exhibition support method, and program
Publication Date: 2024.11.26 NIPPON TELEGRAPH & TELEPHONE CORP
  • US12154339B2 patent drawing
  • US12154339B2 patent drawing
  • US12154339B2 patent drawing

AI summary

An exhibition supporting device 110 includes a recognition result information acquisition unit 1112 configured to acquire recognition result information on a display item in accordance with image information on the display item, an exhibition information acquisition unit 1114 configured to acquire exhibition information in accordance with the recognition result information and exhibition-related user information, and a display unit 114 configured to display the exhibition information.