Expandable Embedded Ad Unit for Immersive Mobile Gaming
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Solution Overview
Problem
Current mobile advertising strategies fail to effectively monetize user experiences and are disruptive to the user interface, as they typically link to web pages or require app downloads, limiting engagement and revenue generation.
Innovation Solution
The development of an immersive interactive mobile ad unit that expands to provide a fully contained game experience within the app, supporting in-game micropayments, ads, and registration processes, allowing users to interact through various touch and voice commands without leaving the app environment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If mobile ads link to web pages or require app downloads, then ad revenue can be generated, but user experience is disrupted and engagement is limited
Solution Approach 1:
The patent merges the advertisement delivery function with the native mobile application interface by embedding expandable ad units directly within the app. This integration allows ads to be delivered without redirecting users to external web pages or requiring separate app downloads, thereby generating revenue while maintaining seamless user experience within the familiar app environment.
Solution Approach 2:
The ad unit is designed as a nested structure that can expand from a compact state to a full-screen interactive experience within the mobile application. The ad content is embedded within the app's interface hierarchy, allowing it to nestle into the existing user flow without disrupting the overall application structure, thus enabling revenue generation while preserving ease of operation.
2Productivity
If ads open another installed application or require downloads, then monetization is possible, but user engagement and retention decrease
Solution Approach 1:
The expandable ad unit serves multiple functions within a single integrated component: it displays promotional content, provides interactive gameplay experiences, and enables direct monetization through in-app purchases and virtual currency transactions. This multi-functionality allows the system to monetize user engagement without requiring users to switch applications or download additional software, thereby maintaining adaptability and versatility.
3Adaptability or versatility
If immersive interactive experiences are provided within the app, then user engagement increases, but device resources and processing power are consumed
Solution Approach 1:
The ad unit implements dynamic resource management by expanding to full-screen immersive mode only when actively engaged by the user, and collapsing to a compact state when not in use. This dynamic behavior allows the system to provide high-engagement interactive experiences while minimizing resource consumption during idle periods, balancing user engagement with efficient use of device resources.
Data Source
AI summary
Computer-implemented systems, computer-readable storage media encoded with software, and methods utilizing a first processing device configured to generate and deliver an ad for an online property, the ad delivered to an application executing on a second processing device, the ad providing an immersive interactive experience and tour of the online property in response to a user interaction, provided that the immersive interactive experience and tour of the online property are provided within the application executing on the second processing device.