Product display

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Solution Overview

Problem

Existing merchandising displays are bulky, difficult to transport efficiently, and require complex assembly, often resulting in improper setup or missing components, which affects their aesthetic appeal and effectiveness in attracting customers.

Innovation Solution

An expandable display apparatus that transforms from a compact shipping configuration to a taller display configuration with minimal effort, using a moveable header that locks into place, allowing easy setup and double stacking for cost-effective transportation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If multiple separate displays are used to show different product information, then information completeness is improved, but device complexity and space requirements increase

Engineering Contradiction:
Improveproduct information completenessVSAvoiddisplay system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent combines multiple separate displays into a single display device that can present different product information simultaneously or sequentially. The display controller manages multiple information streams and directs them to appropriate regions or time slots on the single display, eliminating the need for multiple physical displays while maintaining information completeness.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The single display device is designed to perform multiple functions by displaying different types of product information (images, specifications, pricing, reviews) through a unified interface. The display controller enables the same physical display to serve multiple informational purposes through software control and content management.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Loss of information

If multiple separate displays are used to show different product information, then information completeness is improved, but the space occupied increases

Engineering Contradiction:
Improveproduct information completenessVSAvoiddisplay area
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

The patent merges multiple display functions into one consolidated display unit, reducing the total physical space required. By integrating multiple information channels into a single display device with coordinated control, the system eliminates redundant display hardware and the space they would occupy.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent utilizes temporal dimension by displaying different product information at different time intervals or sequences on the same display space. This allows comprehensive product information presentation without requiring proportional increases in physical display area, as information is delivered through time-multiplexed or spatially-organized content on the single display.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Device complexity

If a single display shows all product information, then device complexity is reduced, but information clarity and readability deteriorate

Engineering Contradiction:
Improvedisplay system complexityVSAvoidinformation presentation quality
Core Design Contradiction:
Device complexityVSManufacturing precision

Solution Approach 1:

The patent segments the single display into multiple distinct regions or zones, each dedicated to specific types of product information. The display controller manages these segments independently, allowing clear presentation of images, specifications, pricing, and reviews in organized sections, preventing information overload while maintaining readability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different regions of the display are optimized for different types of information presentation. The system applies local quality control by adjusting resolution, color depth, or layout characteristics for specific display areas based on the type of content being shown, ensuring each information category receives appropriate presentation quality.

Inventive Principle:
Principle #3Local quality

4Loss of information

If product displays are updated frequently to show current information, then information currency is improved, but energy consumption increases

Engineering Contradiction:
Improveinformation currencyVSAvoiddisplay energy consumption
Core Design Contradiction:
Loss of informationVSUse of energy by moving object

Solution Approach 1:

The patent implements periodic updating of product information on the display rather than continuous real-time updates. The display controller is configured to refresh content at predetermined intervals or triggered by specific events, reducing unnecessary energy consumption while ensuring information remains sufficiently current for customer decision-making.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The system maintains continuous display operation for essential information while using selective updating for changing data. Once information is loaded, it remains displayed continuously without requiring constant refreshing, thereby reducing energy consumption while maintaining information availability and currency.

Inventive Principle:
Principle #20Continuity of useful action

Data Source

PatentEP4030974B1Product display
Publication Date: 2026.04.15 MARS INC
  • EP4030974B1 patent drawingFigure 1
  • EP4030974B1 patent drawingFigure 2
  • EP4030974B1 patent drawingFigure 3A~3E

AI summary

Methods and apparatuses for displays are disclosed. The display includes a header and a stand, where the stand may be configured to house a plurality of consumer products. The header is movable between a shipping configuration and a display configuration, wherein it is shorter in the shipping configuration and requires little assembly to move to the display configuration.