Expandable Transaction Card with 3D Storytelling Pages

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Solution Overview

Problem

Existing transaction products lack innovative features that enhance user engagement and functionality beyond their primary monetary value, failing to provide a unique and entertaining experience for consumers.

Innovation Solution

A transaction product design featuring expandable pages with 3D graphics and accompanying 3D viewing glasses, which automatically fold and unfold, providing additional space for storytelling and entertainment while maintaining a compact form, and integrating a machine-readable account identifier for seamless financial transactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the transaction product includes expandable pages with 3D graphics and storytelling content, then user engagement and entertainment value are enhanced, but the device complexity and structural sophistication increase

Engineering Contradiction:
Improveuser engagementVSAvoidstructural sophistication
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The transaction product is divided into distinct functional segments: a compact card portion containing the account identifier for transactions, and expandable booklet pages containing 3D graphics and storytelling content. This segmentation allows the product to deliver both financial functionality and entertainment value while keeping the transaction-critical components simple and machine-readable.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The expandable booklet structure nests multiple pages within a compact form factor, allowing the pages to be stored in a condensed state within the card's footprint and then expanded outward when viewed. This nesting principle enables the product to maintain card-like portability while providing extensive entertainment content when activated.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Area of stationary object

If the sheet members extend beyond the cover footprint when unfolded, then additional space is provided for storytelling and entertainment, but the product size increases when in use

Engineering Contradiction:
Improvestorytelling spaceVSAvoidproduct size
Core Design Contradiction:
Area of stationary objectVSVolume of moving object

Solution Approach 1:

The sheet members are designed to dynamically transition between a compact folded state (maintaining card-like dimensions for portability) and an expanded unfolded state (providing large viewing area for 3D graphics). The pages are coupled to the card body through hinges or binding mechanisms that enable this dynamic size transformation, allowing the product to adapt its physical dimensions based on usage state.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If multiple separate sheet members are included for expandable pages, then entertainment functionality is enhanced, but the manufacturing complexity and assembly processes increase

Engineering Contradiction:
Improveentertainment functionalityVSAvoidassembly processes
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The booklet is constructed from multiple separate sheet members that can be individually manufactured and then assembled to the card body. This segmentation allows for specialized production of each page (including pre-printing of 3D graphics) while using standardized coupling mechanisms to simplify the overall assembly process.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Multiple separate sheet members are combined into a unified booklet structure that is then integrated with the transaction card. The pages are bound or hinged to the card body in a manner that creates a single cohesive product, simplifying handling and distribution while maintaining the entertainment functionality of multiple expandable pages.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS8544757B2Transaction product with expandable pages and three dimensional viewing
Publication Date: 2013.10.01 TARGET BRANDS INC
  • US8544757B2 patent drawing
  • US8544757B2 patent drawing
  • US8544757B2 patent drawing

AI summary

A transaction product includes a cover, a sheet support member, a plurality of separate sheet members, and an account identifier. Each of the plurality of separate sheet members transition between folded and unfolded configurations. Each of the plurality of separate sheet members is coupled to the cover via the sheet support member. In the folded configuration, each separate sheet member is maintained within a footprint of the cover. In the unfolded configuration, each separate sheet member extends beyond the footprint of the cover. When one separate sheet member is in the unfolded configuration others of the plurality of separate sheet members are in the folded configuration and substantially hidden from view via the sheet support member. The account identifier is statically connected to one of the cover, the sheet support member, and the plurality of separate sheet members and links the transaction product to a financial account.