Experience-Journey Timeline System for Analytics Interface
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Solution Overview
Problem
Conventional analytics systems face inefficiencies in presenting insights, requiring users to navigate multiple interfaces for survey results and action data across devices, leading to cumbersome navigation and limited functionalities.
Innovation Solution
The experience-journey timeline system maps touchpoints to experience data, generating a graphical timeline that consolidates insights and provides interactive tools, allowing users to explore data at each touchpoint efficiently.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If survey results are organized per respondent or per question in conventional analytics systems, then detailed information is provided, but users must navigate across multiple user interfaces to review results efficiently
Solution Approach 1:
The patent combines multiple separate user interfaces (respondent-by-respondent views, question-by-question views, cross-device activity views) into a single unified user interface that displays experience-journey timelines. This consolidation allows users to access all survey results and analytics in one interface, eliminating the need to navigate between multiple interfaces while maintaining full access to detailed information.
Solution Approach 2:
The unified user interface serves multiple functions simultaneously: it displays experience indicators, shows touchpoint information, presents cross-device activities, and provides access to detailed survey results all in one view. This multi-functional interface replaces several specialized interfaces, reducing navigation complexity while preserving comprehensive data access.
2Loss of information
If cross-device activities are isolated to specific device types in conventional analytics systems, then device-specific data is visualized, but functionalities related to users are limited and require additional navigation
Solution Approach 1:
The patent merges isolated device-type-specific views into a unified experience-journey timeline that consolidates cross-device activities with user-centric functionalities. The timeline integrates actions taken across different devices (mobile, tablet, desktop) with corresponding experience indicators and touchpoints, providing a comprehensive view without requiring separate interfaces for each device type.
Solution Approach 2:
The patent transitions from a device-type-dimensioned view to a user-journey-dimensioned view. Instead of organizing data by device type (one dimension), the system organizes data by user experience journey across multiple devices (temporal and contextual dimensions), allowing functionalities to follow the user across devices rather than being confined to device-specific interfaces.
3Loss of information
If conventional analytics systems present statistical information organized by respondent or question, then detailed survey data is available, but the user interface requires cumbersome navigation across multiple interfaces
Solution Approach 1:
The patent merges multiple separate analytics views (respondent-level data, question-level data, cross-device activities) into a single experience-journey timeline interface. This unified interface displays all survey data organized chronologically along the user journey, allowing users to access complete survey information without navigating between multiple interfaces, thereby reducing navigation time while preserving data completeness.
Solution Approach 2:
The system pre-organizes survey data along experience-journey timelines before user interaction, with experience indicators and touchpoints already mapped to their corresponding journey stages. This preliminary organization allows users to immediately access relevant information without requiring sequential navigation through multiple interfaces to assemble the complete picture.
Data Source
AI summary
This disclosure relates to methods, non-transitory computer readable media, and systems that generate experience-journey timelines that map touchpoints along a journey to experience data representing experiences of an entity at such touchpoints. Specifically, the disclosed systems can identify touchpoints and experience data indicating experiences of a user, organization, or other entity. Subsequently, the disclosed systems can map experience data to the touchpoints corresponding to the entity. Using such mappings, the disclosed systems can generate experience journey timelines that indicate mappings between particular experience indicators and particular touchpoints. Additionally, the disclosed systems can provide experience-journey timelines for display in graphical user interfaces and facilitate functionalities to explore data underlying the experience indicators at each touchpoint in the experience-journey timelines.