Hierarchical Experience Notation for Service Modeling

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Solution Overview

Problem

Current service modeling tools lack structure and fail to provide a quantitative framework for evaluating user or customer experience, as they focus on service delivery rather than explicitly documenting the experience itself, and lack a common non-textual language for documenting sequences of user or customer experience.

Innovation Solution

A system using a classifier based on a hierarchical model of human needs to classify experience states, generating non-textual time series representations of user experiences, which can be analyzed to produce reports and recommendations for improving satisfaction, utilizing a combination of brain science, service sciences, and mathematical analytics to create a coherent analysis framework.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If traditional service modeling tools are used, then service delivery can be documented, but user experience cannot be explicitly documented

Engineering Contradiction:
Improveuser experience informationVSAvoidmodeling tool complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent introduces an experience notation as an intermediary layer between service delivery modeling and user experience documentation. This notation acts as a mediator that translates service delivery elements into experience-related attributes, enabling experience documentation without requiring complete redesign of existing service models.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The experience notation is nested within the existing service model structure. Experience attributes are embedded as additional layers on top of service delivery elements, allowing experience documentation to coexist with and be integrated into traditional service modeling without replacing the entire framework.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Measurement precision

If questionnaires are used to analyze user experience, then qualitative measures can be obtained, but quantitative framework is lacking

Engineering Contradiction:
Improveexperience measurement precisionVSAvoidanalysis framework complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent transforms subjective experience attributes into quantifiable parameters by defining specific experience attributes with measurable properties. This allows qualitative experience data to be converted into quantitative metrics that can be analyzed mathematically while maintaining the essence of user experience.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The experience notation divides user experience into discrete, measurable attributes that can be individually analyzed. By segmenting experience into specific dimensions, the system enables precise measurement of different aspects of user experience separately, then combines them for comprehensive analysis.

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If mind-maps and service blueprinting are used, then experience development can be supported, but structure and quantitative evaluation are insufficient

Engineering Contradiction:
Improveexperience modeling versatilityVSAvoidexperience evaluation precision
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The experience notation is designed to be universally applicable across different service types and modeling approaches. It can be applied to mind-maps, service blueprints, and other modeling tools, providing a unified framework that enhances their functionality without being limited to a specific modeling methodology.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent replaces informal, qualitative assessment methods with a formalized notation system that enables mathematical and computational analysis. This substitution transforms experience evaluation from a manual, subjective process into a systematic, quantifiable framework suitable for automated analysis.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS8738391B2Using non-textual notation for describing service related human experience based on a hierarchal model of human needs
Publication Date: 2014.05.27 INTERNATIONAL BUSINESS MACHINE CORPORATION
  • US8738391B2 patent drawing
  • US8738391B2 patent drawing
  • US8738391B2 patent drawing

AI summary

A system for describing and analyzing service-related human experience in organizational or commercial environments based on a hierarchical model of needs (e.g. Maslow's hierarchy of needs) is provided herein. The system may include a classifier configured to classify experience states based on a predefined hierarchical model of needs, to yield a classification; a modeler configured to model a real-life environment into a model that includes a set of process instances associated with users; and an experience notation generator configured to: extract experience-related data associated with the users from the model, based on the classification; and represent the experience-related data of each one of the process instance as a non-textual time series, based on the classification. Optionally, the time series may be used to produce reports using an analyzer. The reports may be applied to a remedy engine to generate recommendations for improving the human experience.