Content Ranking with Exploration-Based Reinforcement Learning

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Solution Overview

Problem

Existing content ranking systems often fail to align with user preferences, resulting in undesired content items being ranked higher than desired ones, necessitating users to scroll through irrelevant content to find what they are interested in.

Innovation Solution

Implementing an exploration-based approach using a content scoring model and an exploration model to generate ranked lists through iterative probability-based sampling, combined with a reinforcement learning framework that learns from user interactions and feedback to improve ranking accuracy.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional content ranking systems are used, then content items can be displayed to users, but the rankings do not align with user preferences causing users to scroll through irrelevant content

Engineering Contradiction:
Improveuser experienceVSAvoidranking accuracy
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The system implements feedback mechanisms where user interactions (clicks, views, dwell time) are captured and fed back into the reinforcement learning model. This continuous feedback loop enables the model to learn from actual user behavior patterns and progressively improve ranking accuracy, resolving the contradiction between ease of operation and measurement precision by adapting to real user preferences over time

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The reinforcement learning system performs self-service by automatically learning and optimizing rankings without requiring manual intervention. The model autonomously processes user feedback, updates its policies, and improves ranking accuracy on its own, eliminating the need for manual curation while enhancing both user experience and ranking precision

Inventive Principle:
Principle #25Self-service

2Measurement precision

If more content items are ranked higher to improve relevance, then user preferences are better satisfied, but processing power and computational resources increase

Engineering Contradiction:
Improveranking accuracyVSAvoidprocessing power
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

The system applies partial action by ranking only the top-k most relevant content items rather than processing all available content. The reinforcement learning model efficiently computes rankings for a manageable subset of high-probability candidates, achieving sufficient ranking accuracy without the computational burden of processing every possible content item, thus balancing ranking precision with energy consumption

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The reinforcement learning model dynamically adjusts ranking parameters based on learned user preferences and context. By optimizing parameters such as relevance weights, engagement metrics, and personalization factors, the system achieves high ranking accuracy with efficient computations, avoiding the need to process all content items while still delivering personalized results

Inventive Principle:
Principle #35Parameter changes

3Adaptability or versatility

If content rankings are personalized to each user, then user preference alignment improves, but system complexity increases

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The reinforcement learning model serves multiple functions within a unified framework: it performs content ranking, user preference learning, and adaptation simultaneously. This multi-functional approach enables personalized rankings without proportionally increasing system complexity, as the same model architecture handles diverse tasks including new user onboarding and ongoing preference optimization

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system implements dynamics by making the ranking model adaptable and flexible rather than rigid. The reinforcement learning framework dynamically adjusts to new users, content types, and preference patterns without requiring complex reconfiguration. This dynamic adaptability achieves high personalization capability while maintaining manageable system complexity through continuous learning and evolution

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS12443668B2System and method for ranking content items
Publication Date: 2025.10.14 YAHOO ASSETS LLC
  • US12443668B2 patent drawing
  • US12443668B2 patent drawing
  • US12443668B2 patent drawing

AI summary

In an example, in response to a request for content, content items may be identified. Content item scores associated with the content items may be determined using a content scoring model. A first ranked list may be generated based upon the content item scores using an exploration model. The first ranked list is indicative of rankings of the content items. A content item selection interface may be generated based upon the first ranked list. The content item selection interface may include selectable objects, corresponding to the content items, arranged according to rankings indicated by the first ranked list.