Extended Reality Storefronts for Remote Multi-Merchant Browsing
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Solution Overview
Problem
Existing online shopping platforms provide limited immersive experiences, making it difficult for customers to browse items from multiple merchants efficiently and interact with others, especially for those who cannot visit brick-and-mortar stores due to geographical or health concerns.
Innovation Solution
Implementing XR storefronts using XR technology, allowing customers to access immersive virtual shopping experiences through VR, AR, or MR, which can be configured easily by merchants using a web-based interface, and enabling interactions between users from different locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If customers shop in brick-and-mortar stores, then they can examine items in person, but they must travel to the store and cannot access items from multiple merchants efficiently
Solution Approach 1:
The patent creates virtual copies of brick-and-mortar store environments using XR technology, allowing customers to browse and examine items from multiple merchants in a single virtual storefront without physical travel. The system generates digital representations of store layouts, product displays, and shopping experiences that can be accessed remotely.
Solution Approach 2:
The patent merges multiple merchant storefronts into a single unified XR virtual shopping experience. Customers can access items from different merchants within one immersive environment, combining the benefits of physical store examination with the convenience of online multi-merchant access.
2Adaptability or versatility
If customers shop online, then they can access items from multiple merchants, but they cannot examine items in person and have limited immersive experience
Solution Approach 1:
The patent transitions from traditional 2D online shopping interfaces to immersive 3D XR environments. This dimensional enhancement allows customers to examine items from multiple angles, interact with products in spatial contexts, and experience virtual store layouts that replicate physical shopping experiences while maintaining online accessibility to multiple merchants.
3Ease of operation
If brick-and-mortar stores are used, then customers can interact with items physically, but geographical and health barriers prevent access
Solution Approach 1:
The patent introduces XR technology as an intermediary between customers and physical items. This intermediary creates virtual representations that preserve the tactile and visual examination capabilities of physical stores while removing geographical and health barriers, allowing customers to interact with virtual item models from any location.
4Adaptability or versatility
If traditional online platforms are used, then shopping can be done remotely, but customer engagement and immersion are limited
Solution Approach 1:
The patent transforms static online shopping interfaces into dynamic, interactive XR environments. Customers can move through virtual spaces, approach items for detailed examination, interact with product models, and experience spatial audio and visual elements that enhance engagement while maintaining remote accessibility.
Data Source
AI summary
Methods, systems, and media for extended reality storefronts are described. In examples, a computing device can receive, from an electronic device of a customer, a request to access an extended reality storefront associated with a merchant. The computing device can access storefront data representing the extended reality storefront. The storefront data can include digital representations of items and respective positions within a virtual space at which the digital representations of the items are positioned. The items can be selected from a catalogue of items offered for sale by the merchant via an existing online storefront or an existing brick-and-mortar store. The computing device can cause the electronic device to display the extended reality storefront based at least in part on the storefront data.