Exterior Vehicle and User Displays for Coordinated Service Advertising
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Solution Overview
Problem
Existing technologies lack an efficient method for coordinating the display of relevant content to users of vehicle services across multiple devices, including exterior and interior vehicle displays, which can lead to missed opportunities for user engagement and interaction.
Innovation Solution
A computing system is used to generate data for vehicle service instances, determining advertisement content items for both exterior and interior displays based on the locations associated with the service, and coordinating the display of these advertisements across multiple devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement content is displayed on multiple devices (exterior and interior displays), then user engagement and interaction are enhanced, but device complexity and coordination requirements increase
Solution Approach 1:
The patent segments the advertisement delivery system into multiple independent display channels (exterior display device and interior display device), each capable of receiving and displaying advertisement content separately. The computing system manages these segmented displays by generating device-specific data packets that are transmitted through separate communication paths, thereby enhancing user engagement without overwhelming the coordination system with a single complex multi-device protocol.
Solution Approach 2:
The computing system acts as an intermediary that receives a single advertisement content item, processes it into device-specific data formats, and distributes it to multiple display devices. This intermediary approach simplifies the overall system architecture by centralizing the coordination logic in one component, allowing multiple displays to be managed through a single interface rather than requiring direct peer-to-peer coordination between devices.
2Adaptability or versatility
If advertisement content is customized for specific locations and devices, then content relevance is improved, but data processing requirements increase
Solution Approach 1:
The patent applies local quality by customizing advertisement content based on the specific characteristics of each display device and its location. The computing system determines device-specific data by considering factors such as device type (exterior or interior), geographic location, and user context, thereby delivering highly relevant content to each device while maintaining a streamlined processing pipeline that converts a single content item into multiple tailored versions.
Solution Approach 2:
The system implements parameter changes by modifying advertisement content parameters (such as format, timing, and presentation) based on the target device and location. The computing system receives a base advertisement content item and transforms it into device-specific data packets by adjusting parameters like display resolution, content format, and transmission timing, thereby achieving high content relevance without requiring completely separate processing systems for each device type.
Data Source
AI summary
Systems and methods for displaying corresponding content for vehicle services using a distributed set of electronic devices are provided. For example, a computer-implemented method includes obtaining data associated with a vehicle service instance. The vehicle service instance is associated with a request for a vehicle service for a user. The method includes determining, based on the data associated with the vehicle service instance, a first advertisement content item for a display device positioned on an exterior of a vehicle assigned to the vehicle service instance and a second advertisement content item for a user device associated with the vehicle service instance. The method includes communicating data that initiates the display of the first advertisement content item for the display device positioned on the exterior of the vehicle and data that initiates the display of the second advertisement content item for the user device.