External Message Integration in AR Using Spatial Surface Placement
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Solution Overview
Problem
Existing methods for integrating advertisements in augmented reality (AR) environments disrupt the immersive experience by presenting 2D messages that override the 3D AR scene, causing inconvenience and annoyance to users.
Innovation Solution
A method for integrating external messages into AR environments by using metadata to position and render them seamlessly within the AR scene, employing surface detection and image recognition to ensure non-intrusive presentation, and adapting 2D content for 3D integration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional 2D messages are presented in AR environments, then message delivery is achieved, but the immersive AR experience is disrupted
Solution Approach 1:
The patent transitions from 2D message presentation to 3D spatial integration by positioning messages at specific depths and locations within the AR environment. Messages are rendered as three-dimensional objects that can be placed on surfaces or floating in space, allowing users to experience them in the same dimensional space as the AR content rather than overlaying flat 2D banners on the display.
Solution Approach 2:
The patent embeds messages within the AR environment structure by positioning them on detected surfaces or within the spatial context of the AR scene. Messages are nested into the three-dimensional space of the AR application, appearing as integral parts of the environment rather than external overlays, thereby maintaining the immersive experience while delivering the message.
2Loss of information
If 2D advertisements override the 3D AR scene, then message visibility is improved, but user convenience deteriorates
Solution Approach 1:
The patent applies local quality by positioning messages at specific locations within the AR environment rather than uniformly overlaying them across the entire display. Messages are placed at determined positions and depths within the three-dimensional space, allowing users to interact with or ignore messages based on their spatial relationship with the AR content, thereby maintaining convenience while ensuring visibility.
Solution Approach 2:
The patent implements dynamic message placement by determining message position and depth based on the current AR scene characteristics and user interaction state. Messages can be dynamically positioned on detected surfaces or adjusted in response to user actions, allowing the system to adapt to changing environmental conditions and maintain optimal visibility without forcing disruptive overlays.
3Productivity
If external messages are integrated into AR content, then advertising effectiveness is improved, but system complexity increases
Solution Approach 1:
The patent achieves universality by creating a unified message integration system that can handle multiple message types and formats within a single framework. The system uses a common interface for receiving, processing, and rendering messages regardless of their specific content or format, allowing diverse advertising messages to be integrated into AR environments through a standardized approach that manages complexity.
Solution Approach 2:
The patent introduces an intermediary layer between the message delivery system and the AR rendering system. This intermediary component handles the complexity of message processing, position determination, and integration coordination, allowing the AR application to focus on core functionality while the intermediary manages the complexities of external message integration and spatial positioning.
Data Source
AI summary
A method in a computing device of providing an external message in an augmented reality environment. An external message including metadata relating to the desired presentation of the external message in the augmented reality environment is received in a device. The device analyzes the message and determines parameters for integration defined in metadata. The message is integrated into the augmented reality environment based on a comparison of characteristics of the augmented reality environment with the metadata relating to the desired presentation of the external message in the augmented reality environment. The augmented reality environment is then rendered with the external message integrated into the augmented reality environment.