Personalized Extrinsic Data Overlay for Video Playback

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Solution Overview

Problem

Viewers often seek additional information about movies and video content during playback but lack integrated and personalized access to extrinsic data such as cast information, trivia, and related content while watching.

Innovation Solution

A networked environment that delivers video content alongside personalized extrinsic data, including cast and character images, biographical information, and related content recommendations, using a content delivery service and extrinsic data generation service to provide interactive user interfaces that enhance the viewing experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If viewers search the Internet for additional information about video content, then they can obtain extrinsic data such as biographies and trivia, but they lose time and break the immersive viewing experience

Engineering Contradiction:
Improveinformation accessVSAvoidviewing time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent combines the video playback interface and extrinsic information display into a single integrated user interface. The information overlay is superimposed on the video content, allowing viewers to access cast information, trivia, and related content without leaving the video player or switching to a separate browser window, thus eliminating the time loss and breaking of immersion associated with separate searches

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent adds an informational dimension to the traditional video playback by overlaying extrinsic data on top of the video content. Instead of requiring viewers to switch between separate information sources and video playback, the system displays additional information in a layered fashion that coexists with the primary video content, allowing simultaneous consumption of both without time loss

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If generic extrinsic data is provided for all viewers, then the system is simple to implement, but the information is not personalized or relevant to individual user preferences

Engineering Contradiction:
ImprovepersonalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system implements feedback mechanisms by tracking user interactions with the overlaid information and using this data to refine future information delivery. The platform monitors which types of extrinsic data users engage with most frequently and adjusts the personalization of information overlays based on this behavioral feedback, allowing the system to become increasingly adapted to individual preferences while maintaining a relatively simple underlying architecture

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary actions by pre-processing and organizing extrinsic data according to user profiles before the viewing session begins. User preferences, viewing history, and demographic information are used in advance to curate and prioritize which extrinsic data should be displayed, reducing the complexity of real-time personalization decisions during actual video playback

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9838740B1Enhancing video content with personalized extrinsic data
Publication Date: 2017.12.05 AMAZON TECH INC
  • US9838740B1 patent drawing
  • US9838740B1 patent drawing
  • US9838740B1 patent drawing

AI summary

Disclosed are various embodiments that relate to enhancing video content with personalized extrinsic data. A video content feature is rendered on a display. A user interface is rendered on top of the video content feature on the display. The user interface presents cast member indicia, where the cast member indicia correspond to respective cast members in the video content feature. In response to receiving a selection of one of the cast member indicia from a user, the user interface is updated to present additional information about the corresponding cast member. The additional information is personalized based at least in part on profile data associated with the user.