Eye Characteristic Content Modification for Engagement Detection

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Solution Overview

Problem

Existing technologies lack effective methods to determine user mental engagement during content consumption, leading to inefficient resource allocation and suboptimal human-computer interactions, as they fail to adapt content in real-time based on user physiological responses.

Innovation Solution

A system that uses eye characteristic analysis, specifically pupil dilation and constriction, to assess user mental engagement, modifying content presentation dynamically through a content modification module that integrates with computing devices to provide tailored content based on the user's level of engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional content delivery methods are used without physiological monitoring, then system simplicity is maintained, but user mental engagement cannot be determined and content cannot be adapted in real-time

Engineering Contradiction:
Improvecontent adaptabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

An eye tracking device serves as an intermediary between the user and the content delivery system. The device captures pupil dilation data and transmits it to the processing system, which then adjusts content accordingly. This intermediary approach enables physiological monitoring without requiring direct integration of complex sensing mechanisms into the content delivery infrastructure.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces traditional mechanical or manual methods of assessing user engagement (such as surveys or direct feedback) with optical sensing of pupil dilation. This substitution uses optical measurements to infer mental engagement states, enabling automated, real-time content adaptation without requiring active user participation or complex mechanical interfaces.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If computing resources are allocated to all users equally without differentiation, then resource allocation simplicity is maintained, but resources are wasted on bots that do not genuinely consume content

Engineering Contradiction:
Improveresource allocation efficiencyVSAvoiduser verification complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system enables bots to self-identify through their lack of physiological response. Since bots cannot exhibit genuine pupil dilation patterns, they automatically fail the engagement verification process. This self-service approach allows the system to differentiate humans from bots without requiring active participation or complex verification protocols from users.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system implements feedback loops where pupil dilation data is continuously monitored and used to adjust resource allocation decisions. The feedback mechanism compares observed physiological responses against expected patterns for genuine content consumption, enabling dynamic resource allocation that rewards engaged human users while excluding automated bots.

Inventive Principle:
Principle #23Feedback

3Measurement precision

If pupil dilation monitoring is implemented to determine mental engagement, then content can be tailored to user understanding, but measurement and detection complexity increases

Engineering Contradiction:
Improveengagement measurement precisionVSAvoideye characteristic detection difficulty
Core Design Contradiction:
Measurement precisionVSDifficulty of detecting and measuring

Solution Approach 1:

The system focuses measurement on a single, specific physiological indicator (pupil dilation) rather than attempting to monitor multiple engagement metrics simultaneously. This partial action approach concentrates computational and sensing resources on one reliable indicator of mental engagement, achieving sufficient measurement precision without the complexity of comprehensive physiological monitoring.

Inventive Principle:
Principle #16Partial or excessive action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This approach effectively differentiates human users from bots, optimizes resource allocation by preserving computing resources for actual humans, and enhances human-computer interactions by providing content that aligns with the user's level of understanding and engagement, improving user experience and interaction efficiency.

Implementation Method 1

A depiction of an eye of the user is obtained. A characteristic of the eye of the user is determined based on the depiction of the eye of the user. In one embodiment, the characteristic of the eye of the user is an amount of dilation of a pupil of the eye of the user.

Methodology Applied
Scientific EffectPupil dilation and constriction:

Data Source

PatentUS11403881B2Content modification based on eye characteristics
Publication Date: 2022.08.02 PAYPAL INC
  • US11403881B2 patent drawing
  • US11403881B2 patent drawing
  • US11403881B2 patent drawing

AI summary

According to an aspect of an embodiment of the present disclosure, a device may include an optical scanner, a display, and one or more storage media storing instructions. The device may also include one or more processors configured to execute the instructions to cause the device to perform operations. The operations may include presenting content to a user of the device via the display, and capturing a depiction of an eye of the user via the optical scanner. The operations may also include comparing a size of a pupil of the eye of the user in the depiction to a reference size of a pupil stored in the one or more storage media to determine an amount of dilation of the eye of the user. The method may also include modifying, based on the amount of dilation, the presentation of the content.