Eye Tracking Attention State Detection via Variability Metrics

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Solution Overview

Problem

Conventional eye tracking techniques fail to determine a user's level of attention accurately, leading to unsatisfactory man-machine interactions and ineffective content delivery, as they rely solely on gaze direction without considering the quality of attention.

Innovation Solution

A method and system that use eye position measurements to calculate a variability metric, comparing it to a baseline to determine the user's attention state, allowing for dynamic content delivery based on attention levels, including pausing or modifying content when the user is not attending.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional eye tracking techniques are used to monitor gaze direction, then the system can detect where the user is looking, but it cannot accurately determine the user's level of attention

Engineering Contradiction:
Improveattention detection accuracyVSAvoidattention quality information
Core Design Contradiction:
Measurement precisionVSLoss of information

Solution Approach 1:

The patent segments the attention assessment into multiple independent metrics: gaze location, gaze duration, and gaze variability. Each metric is calculated separately from eye position data, allowing the system to evaluate different aspects of attention independently and combine them for a comprehensive attention assessment.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent transitions from two-dimensional gaze location tracking to three-dimensional attention analysis by adding the temporal dimension (gaze duration) and variability dimension (gaze dispersion). This dimensional expansion enables the system to capture the quality of attention, not just the location.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If content delivery is based solely on gaze direction, then the system can provide location-based content, but the man-machine interaction becomes unsatisfactory due to lack of attention quality consideration

Engineering Contradiction:
Improveman-machine interaction qualityVSAvoidcontent delivery effectiveness
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent implements a feedback mechanism where the system continuously monitors eye position data, calculates attention metrics, and uses this feedback to dynamically adjust content delivery. The system provides feedback to both the content delivery system (about user attention state) and to the user (through personalized content adjustments), creating a closed-loop interaction system.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent transforms static content delivery based on fixed gaze location into a dynamic system that continuously adapts content delivery based on real-time attention assessment. The system dynamically adjusts content parameters such as playback rate, content selection, and presentation timing based on the user's moment-to-moment attention state.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If the system continuously monitors eye position to determine attention state, then it can provide dynamic content delivery, but the computational complexity increases

Engineering Contradiction:
Improvedynamic content delivery capabilityVSAvoidcomputational processing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies partial action by calculating only the necessary attention metrics from eye position data rather than analyzing all possible eye movement parameters. The system computes gaze location, duration, and variability using selective processing of eye tracker output, performing sufficient analysis to determine attention state without exhaustive computation of every eye movement characteristic.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11199899B2System and method for dynamic content delivery based on gaze analytics
Publication Date: 2021.12.14 NEUROSYNC INC
  • US11199899B2 patent drawing
  • US11199899B2 patent drawing
  • US11199899B2 patent drawing

AI summary

A method of presenting content to a subject based on eye position measurements includes presenting the subject with content. While presenting the content to the subject, one or more of the subject's eye positions is measured, from which a locus of the subject's gaze is determined. The method includes continuously performing the operations of: generating an attention metric using the one or more measured eye positions; based on the attention metric, determining an attention state of the subject; and determining a trajectory of the locus of the subject's gaze. In accordance with detecting a change in the attention state of the subject, the presentation of the content is modified based on the trajectory of the locus of the subject's gaze so as to present different content than if the attention state of the subject had remained the not attending state.