Face-Tracked Ad Display Control for Reliable Viewing Time
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Solution Overview
Problem
Existing advertisement distribution systems fail to ensure that users view advertisements, which is undesirable for advertisers.
Innovation Solution
An information processing device that captures user facial images to determine display termination conditions, such as viewing duration or attention, and terminates advertisement display when these conditions are met.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisement display time is extended to ensure user viewing, then advertisement exposure reliability is improved, but user experience deteriorates due to excessive display duration
Solution Approach 1:
The advertisement display system dynamically adjusts display duration based on real-time detection of user viewing state. The display controller extends display time when the user is actively viewing (improving reliability) and terminates display when the user stops viewing (reducing time loss), making the display duration flexible rather than fixed.
Solution Approach 2:
The system uses image capture and analysis to detect user viewing state, providing feedback to the display controller. This closed-loop feedback mechanism allows the system to automatically adjust advertisement display based on actual user engagement, ensuring reliable exposure while avoiding excessive display time.
2Ease of operation
If advertisement display is terminated early when user stops viewing, then user experience is improved, but advertisement exposure reliability deteriorates
Solution Approach 1:
The system performs preliminary detection of user viewing state using image capture before making termination decisions. By continuously monitoring and predicting user engagement patterns, the system can terminate advertisements at optimal moments that balance user experience with ensuring sufficient exposure time.
Solution Approach 2:
The display termination is dynamically controlled based on detected user viewing state. The system adapts display duration to actual user behavior, terminating when viewing stops (improving user experience) while ensuring minimum effective exposure is achieved (maintaining reliability).
Data Source
AI summary
An information processing device includes an image capture capable of capturing an image of the face of a user looking at a display, an acquisitor acquiring a first advertisement with which one or more display termination conditions for terminating display of an advertisement are associated, a display controller causing the display to display the first advertisement acquired by the acquisitor, and a determiner determining whether or not at least one of the one or more display termination conditions has been satisfied on the basis of a captured image captured by the image capture when the first advertisement is displayed in the display. The display controller performs termination processing related to termination of displaying the first advertisement in the display when the determiner determines that at least one of the one or more display termination conditions has been satisfied.