Faceted Transparent Bottle Walls for Label Visibility

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Solution Overview

Problem

Current bottles with shrink-wrapped labels limit visibility of the liquid contents, leading to consumer confusion and difficulty in identifying the type and flavor of the liquid, especially when the colors appear inconsistent between the bottle and a dose cup.

Innovation Solution

A transparent bottle design featuring faceted side walls with angled front and rear faceted portions separated by central portions, providing increased viewing areas through the front and rear faceted portions even when the front wall is covered and opaque.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If the bottle is shrink wrapped with a label covering the entire front wall, then the label area is increased and application is easier, but the visibility of liquid contents is reduced

Engineering Contradiction:
Improvelabel areaVSAvoidvisibility of liquid contents
Core Design Contradiction:
Area of stationary objectVSLoss of information

Solution Approach 1:

The side wall is segmented into multiple facets (first faceted portion, second faceted portion, third faceted portion) that create distinct viewing zones. This segmentation allows the label to cover the front wall while maintaining visibility through the angled faceted portions that extend outward and provide unobstructed views of the liquid contents from different angles.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The faceted portions extend outward from the front wall at angles, creating a three-dimensional structure that adds depth and viewing angles. This dimensional change allows consumers to view the liquid contents through the faceted surfaces while the label remains on the front wall, effectively separating the labeling function from the viewing function in different spatial dimensions.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If the liquid color is obscured or changed in appearance on the shelf, then label visibility is improved, but consumer ability to identify contents and flavor is reduced

Engineering Contradiction:
Improvelabel visibilityVSAvoidconsumer ability to identify contents
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The faceted portions are configured with asymmetric angles relative to the front wall, creating non-uniform viewing surfaces. This asymmetry ensures that at least one faceted portion remains visible and provides an unobstructed view of the liquid contents from typical consumer viewing angles, while the label on the front wall maintains its visibility. The asymmetric design prevents the label from completely blocking the view of liquid color and characteristics.

Inventive Principle:
Principle #4Asymmetry

3Loss of information

If the bottle structure is modified to increase viewing area, then visibility of contents is improved, but structural strength may be reduced

Engineering Contradiction:
Improveviewing areaVSAvoidstructural strength
Core Design Contradiction:
Loss of informationVSStrength

Solution Approach 1:

The faceted portions are formed with curved surfaces that transition smoothly from the front wall, creating a more structurally sound design compared to sharp angular transitions. The curved geometry distributes stress more effectively across the bottle wall while still providing the desired viewing areas, thereby maintaining structural strength while increasing visibility.

Inventive Principle:
Principle #14Spheroidality (Curvature)

Data Source

PatentUS20250073128A1Transparent bottles including faceted side walls
Publication Date: 2025.03.06 PROCTER & GAMBLE CO
  • US20250073128A1 patent drawing
  • US20250073128A1 patent drawing
  • US20250073128A1 patent drawing

AI summary

A transparent bottle for holding a liquid includes a bottle body that includes a front wall, a rear wall and a first side wall and a second side wall that extend between the front wall and the rear wall. The first side wall includes a central portion and a front faceted portion that extends between the central portion and the front wall. The front faceted portion is curved relative to the central portion and is separated from the central portion by a front outer transition line and is separated from the front wall by a front inner transition line. A bottom that extends between the front wall, the rear wall and the first and second side walls. The bottom provides a base structure for supporting the bottle in an upright, standing position. A shoulder extends inward from the bottle body and a neck extends outward from the shoulder toward a mouth.